Topline Pro

📣 Role Summary We’re looking for a strategic, data-driven Performance Marketing Manager who’s excited to lead our to lead paid media efforts on Meta and experiment with Google, YouTube, TikTok, and Reddit. turning digital ads into a efficient, scalable growth engine. This role is perfect for someone who thrives on testing, creative iteration, and smart decision-making — someone who loves building structure out of chaos and driving measurable results. You’ll design and run experiments, manage budgets, partner cross-functionally to improve attribution and tracking, and continuously refine how Topline Pro connects with its audience. If you enjoy both the art and science of performance marketing and want to make a big impact fast, you’ll feel right at home here. ⚡ What you'll do Own the end-to-end management of paid marketing campaigns on Meta Ads Manager, with expansion into Google Ads Manager, TikTok Ads Manager, YouTube Ads, and Reddit. Build and execute full-funnel media strategies designed to drive customer acquisition and retention. Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing. Lead A/B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS. Explore and scope new channel opportunities as performance stabilizes across core platforms. Create briefs for new ad creatives and work with internal or external resources to bring them to life. Build simple, repeatable systems for campaign launches, reporting, and learnings. Develop and manage SEO and GEO / AEO strategies, including keyword research, content optimization, technical audits, and backlink development. Partner with Data, Ops, and Engineering to ensure data accuracy and end-to-end attribution. Collaborate with Sales to gather qualitative feedback on lead quality and optimize accordingly. 🎯 What we’re looking for 3+ years of experience managing paid social campaigns for a high-growth B2B or SaaS product. Proven track record running and optimizing paid campaigns on Meta, with experience in Google Ads Manager, YouTube Ads, TikTok Ads Manager, or Reddit Ads considered a strong plus. Proficiency in GA4, and Excel/Google Sheets. Hands-on experience designing and analyzing A/B or creative tests. Strong analytical mindset — fluent in campaign metrics, CAC, and data storytelling. Excellent copywriting instincts and ability to identify what resonates with small business owners. Experience managing budgets, pacing spend, and reporting on performance. Excellent communication and collaboration skills; ability to partner cross-functionally with creative, brand, and digital teams. Comfortable driving complex projects independently while staying highly organized. Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision making. 🤗 Who you are You’re a builder — you like to create systems, dashboards, and workflows that bring order to chaos. You balance creativity with data — you trust your gut but verify it with numbers. You take initiative, follow through, and own your results. You’re energized by collaboration and open feedback loops. You care about helping small business owners succeed and love seeing your work drive real outcomes. 📅 Hiring Process Recruiter Screen Hiring Manager Screen Ops Screen Onsite Cofounder Screen 🙌 What we offer $130K-$150K base salary range + equity Full Medical, Dental, and Vision Health Coverage Computer and workspace enhancements 401(k) plan (non-matching) Unlimited vacation, 9 company holidays including election day, and 1 personal volunteer day a year Company-paid Wellhub membership for fitness and wellness Dinner covered with Uber Eats + a stocked kitchen to keep you fueled Opportunity to take on significant responsibility and ownership in scaling a product that can change the lives of home service pros 🤝 Our Values

About Topline Pro We’re building AI powered Shopify for service businesses. We help service pros (e.g., roofers, landscapers, painters, cleaners) acquire direct business, fast. Up and running within minutes using Gen AI, our digital storefront products help pros get discovered, trusted, and booked repeatedly. Topline Pro is co-founded by Nick Ornitz (CEO) and Shannon Kay (COO) with an excellent team of 70+ rockstars with plans to expand more in 2025. We serve thousands of local service businesses and were named as one of the 2023 and 2024 top 50 Tech Companies building for SMBs. We're YC-backed and well funded with several years of runway, and we’ve experienced rapid growth in the past year. We're in a phenomenal position to scale—with the financial foundation, product-market fit, and momentum to go big. You’ll be joining at an inflection point—where the groundwork is laid and the path to massive impact is clear. We’re searching for an ambitious Sr. Product Manager to join the tech team in our Boston office to lead a core, agentic marketing product. This person will own the roadmap and buildout of this product to drive outsized customer and business impact. This is your chance to join a company that’s not only growing fast, but reshaping an entire industry. We believe “great candidates” do not come about through simply a checkmark next to past experiences. We believe in hiring people not just skills. Even if you do not check every box but find excitement at the prospect of working with us in this capacity, please apply. ⚡ What you'll do In this role, you will: Lead product for a dedicated, world class product, design, and engineering pod to build high-impact features that our users love Discover, plan, and own the roadmap for Topline Pro agentic marketing products to empower our pros to grow their businesses faster than ever before Successfully ship new features and drive adoption in collaboration with colleagues in sales, marketing, and customer success Deeply understand our customers through continuous user research and collaboration across the business Effectively communicate and document progress + learnings across the organization Report directly to the Chief Product Officer and work with leadership to define product strategy 🎯 What we’re looking for Experience: 3 - 6+ years of product management experience, with a strong understanding of user-centric, agile development; experience building AI-powered products is a plus User-centric: Passionate about creating great user experiences and products our customers love Ambitious: Desire to invent new features that change the game for our customers and deliver incredible business impact Data-driven: Dedicated to tracking and measuring performance, using analytics to uncover deep insights, and deploying hypothesis-driven experiments when applicable Resourceful: Willing to get scrappy to validate concepts and deliver results in an early stage environment Clear communicator: Ability to articulate priorities and keep alignment across the organization amidst a hypergrowth environment 🙌 What we offer Competitive cash compensation + equity package Work 4-days in office (one day remote) from our new office in Boston, MA Full Medical, Dental and Vision Health Coverage Computer and workspace enhancements Monthly stipend for mental and physical health 401(k) plan (non-matching) Unlimited vacation, 9 company holidays, and 1 personal volunteer day a year Opportunity to take on significant responsibility and ownership in scaling a product that can change the lives of home service pros

About Topline Pro At Topline Pro, we’re building AI-powered tools to help service businesses like roofers, landscapers, and painters quickly acquire direct customers. Our Gen AI solutions get them discovered, trusted, and booked in minutes. Topline Pro is co-founded by Nick Ornitz (CEO) and Shannon Kay (CPO) with an excellent team of 40+ rockstars with plans to expand to more than 60 team members in 2025. We serve over 2,500 local service businesses and were named a top 50 Tech Companies building for SMBs in 2023 and 2024! Backed by Y Combinator, Forerunner Ventures, and Bonefire Ventures, Topline Pro is well-funded and poised for growth. We're building a passionate team to help redefine our onboarding experience and shape our company’s future. We’re committed to fostering an inclusive, equitable workplace for individuals from all backgrounds. We especially encourage applications from underrepresented communities, including women, people of color, and those who identify as LGBTQ+.  If you're excited to grow in a fast-paced, high-growth startup, even without checking every box below, we want to hear from you! ⚡ What you'll do Manage a portfolio of SMB customers Create and execute an account growth strategy to achieve customer goals Deal with a high volume of customer communications across email, text and calling Build lasting relationships with clients and be a customer advocate within the team Work on upselling initiatives to drive new feature adoption and user expansion Document account-related activities in CRM and sales software (Hubspot, Salesloft) Become a product superuser who is knowledgeable of every part of our product Serve as a customer advocate by sharing customer feedback and product ideas with the product team to help advance the product 🎯 What we're looking for 1+ years experience in sales, customer success or customer support (a bonus if for SaaS company or to SMBs) Comfort communicating with customers and dealing with a high volume of verbal and written communications Passion for driving positive growth for our clients and routinely exceeding expectations Advanced time management skills with the ability to multitask through a high volume of relationships / initiatives at the same time Desire to work with or experience working with small teams in an agile, startup environment Excellent written and verbal communication skills Someone eager to learn and grow in customer success management! 🤗 Who you are Team player with a passion for learning and interest in customer experience Self-starter who finds comfort in ambiguity Goofball who loves having fun 🙌 What we offer $65,000 base + a variable pay up to (but not capped at) $20,000 (based on Net Revenue Retention) + equity package Full Medical, Dental and Vision Health Coverage Computer and workspace enhancements Monthly stipend for mental and physical health 401(k) plan (non-matching) Unlimited vacation, 7 company holidays including election day, and 1 personal volunteer day a year Opportunity to take on significant responsibility and ownership in scaling a product that is changing the lives of home service pros Fun-filled team that doesn’t take themselves too seriously, including virtual cameos from the team dog mascots Caro and Alta 🌎 Where you'll work We have offices in New York and Boston. Strong preference for this role is in-person five days / wk in New York office (located in Williamsburg). You can view our website at toplinepro.com.

📣 Role Summary We’re looking for a Lead Generation Manager to build and scale outbound programs that turn target accounts into booked meetings and qualified opportunities starting with email and expanding into channels like calls, LinkedIn, and targeted ads as results grow. As our Lead Generation Manager, you’ll own list strategy and enrichment, sequence design and testing, deliverability and sender reputation, and scalable personalization with AI—run on a tight weekly cadence with clear scale/kill rules and reporting on the metrics that matter. You’ll partner with Sales, RevOps, and Marketing to align ICP, targeting, messaging, and clean CRM handoff so replies convert reliably—ultimately growing pipeline, improving conversion efficiency, and accelerating revenue. If turning smart experiments into repeatable pipeline and proving it week over week sounds like your kind of challenge, we’d love to talk. ⚡ What You'll Do Own and scale outbound (email-first) by building/enriching target lists, writing sequences, and sending at safe, deliverability-friendly volumes. Run a weekly testing cadence with clear hypotheses, A/B variants, and documented scale/kill thresholds. Protect deliverability by managing subdomains/warmup, setting up email authentication, keeping lists clean, and monitoring bounce/spam and domain reputation. Personalize at scale using AI (and video where helpful) with modular copy and dynamic fields. Turn replies into meetings by ensuring CRM capture, routing, and SLAs with Sales/RevOps, and closing the loop on lead quality. Report pipeline metrics: positive reply rate, meetings per 100 prospects, qualified meeting rate, SQL rate, and attributed pipeline. Document what works as playbooks, copy blocks, targeting rules, QA checklists, and simple dashboards. Collaborate with Sales, RevOps, and Marketing on ICP, targeting, messaging, and timing. Expand beyond email once baselines hold by layering calls, LinkedIn, targeted ads, or direct mail. 🎯 What We’re Looking For 5+ years in B2B marketing, including 2+ years owning cold outbound end-to-end. Proven outbound to pipeline results, with metrics you can share. Fluent with Apollo or Instantly/Lemlist (or similar) and a CRM like Salesforce or HubSpot. Manage deliverability end to end — subdomains and warmup, email authentication, list hygiene, and monitoring bounce and spam rates and sender reputation. Run weekly A/B tests with clear hypotheses and scale/kill thresholds. Personalize at scale and write crisp cold emails that earn replies and meetings. Align with Sales/RevOps on ICP, targeting, and messaging, and ensure replies are captured and routed in the CRM with SLAs. 🤗 Who You Are Hands-on operator who brings structure and follow-through in fast-moving, ambiguous environments; prioritizes well, communicates trade-offs, and delivers. Measures success by replies → meetings → SQLs → pipeline, not vanity metrics (opens/clicks). Curious and analytical; runs hypothesis-led tests and iterates quickly. Clear, concise writer who crafts cold emails that earn replies. Deliverability-minded; treats domain health and data quality as non-negotiable. Systems thinker; turns wins into playbooks, templates, and simple guardrails others can use. Collaborative with Sales and RevOps; closes the CRM loop so replies become scheduled, qualified meetings. Uses AI and light automation to personalize at scale (and experiments with video when helpful). Energized by building Topline Pro’s outbound foundation and working onsite in Brooklyn. 📅 Hiring Process Recruiter Screen (30 min): A chance to learn more about Topline Pro and tell us about your goals and background. Hiring Manager Screen (30 min): Meet with your potential manager to go deeper into your experience and approach. Case Study & Presentation (45 min): You’ll complete a short exercise to assess your ability to craft compelling sequences, lead campaign strategy, and collaborate cross-functionally to generate measurable impact. Onsite

About Topline Pro We’re building AI-powered Shopify for service professionals. We empower service pros (e.g., roofers, landscapers, painters, cleaners) to acquire direct business, fast. Up and running within minutes using Gen AI, our digital storefront products help pros get discovered, trusted, and booked repeatedly. Topline Pro is co-founded by Nick Ornitz (CEO) and Shannon Kay (CPO) with an excellent team of 40+ with plans to expand more in 2024/2025. We serve thousands of local service businesses and were named as one of the Top 50 Tech Companies building for SMBs in both 2023 and 2024. We're backed by leading investors including Y Combinator and Forerunner Ventures (Series A 2023) with multiple years of runway, and we’ve experienced rapid growth in the past year. About our Customer Home service business owners have historically paid thousands for services that now can be delivered faster and at a fraction of the cost through Topline Pro. Topline Pro has generated over $200 million in business for our customers across thousands of businesses in nearly all 50 states. Our favorite stories are those of Jered, a landscaper in Daytona Beach, FL, who grew his business from $70k to over $4.5M , and Lauren, a painter in Adrian, MI, who started and grew her business to nearly $1M. Both in about a year of working with Topline Pro. Our customers tend to be in the field and on the move, which drives our ardent focus on simple and intuitive yet powerful mobile web app design today, and in the future, native mobile app design. We've found innovative ways to meet our customers where they are both inside and outside our application. About the Role We’re hiring our second product designer, which provides an opportunity to take on significant ownership in building a product that can meaningfully change the lives of home service pros. You will also have the opportunity to make a huge impact on a small yet growing team and culture. Our Product organization currently operates in three pods. In this role, you will be the dedicated designer for one of those pods, reporting directly to our Founder and CPO, and you will also work closely with our first Sr. Product Designer and VP of Engineering. ⚡ What you'll do Collaborate in day-to-day Discovery with the PM and engineer in your Product trio to determine what to build to best drive the goals defined by our quarterly OKRs Collaborate with your Pod to refine and build the initiatives picked up from Discovery, including participating in agile sprint ceremonies and testing UI tickets Plan, conduct, and interpret user research and competitor analysis Create prototypes and wireframes to drive design discussions and usability testing Conduct qualitative (e.g., usability testing) and quantitative research (e.g., surveys) both externally (e.g., customers, prospective customers) and internally (e.g., key stakeholders) during product discovery and after the release of new features Lead design from initial opportunity definition through implementation and continue iteration after release 🎯 What we're looking for 5+ years of experience as a Product Designer for responsive web application design, ideally for SMBs Expert knowledge of Figma Strong written and verbal communication skills Skilled in problem-solving with the ability to balance several complex challenges simultaneously Experience working in an empowered, cross-functional product pod, ideally within Series A to Series C stages Team player Natural passion for learning Self-starter who finds comfort in ambiguity Not a perfect match? We care deeply about a culture that is inclusive and equitable for people of all backgrounds and experiences. We particularly encourage people from communities that tend to be underrepresented to apply, including but not limited to women, people of color, and people who identify as LGBTQ+. We believe in hiring people not just skills. Even if you do not check every box, please apply if you are excited a