
Roger
Roger is an AI SDR that automates outbound sales and follows up 24/7.
What Roger does
💼 Augment builds AI-powered tools to automate company operations, starting with Roger—an intelligent CRM that acts as your AI-powered sales team. 💼 🚀 Built by experienced founders and backed by Y Combinator, Augment is redefining sales automation with AI-driven workflows that handle prospecting, outreach, and deal management—so businesses can scale effortlessly. How it Works – Roger, Your AI-Powered CRM 📊 A CRM That Works for You Unlike traditional CRMs that require constant manual updates, Roger actively manages your sales pipeline. It tracks interactions, follows up with leads, and keeps your team focused on closing deals instead of admin work. 🤖 AI-Powered Outreach & Engagement Roger automates lead generation and crafts personalized outreach messages across email, LinkedIn, and other channels. It continuously refines its approach based on engagement data to increase conversions. 🎯 Smart Deal Management Roger qualifies leads, schedules follow-ups, and moves deals through your pipeline automatically. It ensures your team never drops the ball on a potential customer. 📈 Seamless Integration & Insights Roger syncs with your existing tools, updating your sales data in real-time. AI-powered analytics provide actionable insights, helping teams optimize sales strategies. By automating tedious sales tasks and making CRM proactive instead of passive, Roger turns AI into your most efficient sales teammate—helping businesses close more deals, faster.
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Company facts compiled from public sources and last refreshed 9 September 2026. Details change; treat the company’s own site as the authority.