Mednet

Please apply on our website here About Mednet Mednet is a free, physician-only community built to answer the complex clinical questions that define everyday practice. While most clinical support tools retrieve and summarize the same widely-available resources, Mednet surfaces the judgment, experience, and pattern recognition of leading experts. Our goal is simple: to give every physician access to the collective wisdom of medicine, no matter where they practice. The Role We're looking for a Growth Marketing Manager to find the next several thousand physicians who belong in Mednet's community and bring them in. This is the top of the funnel. You'll figure out where physicians are, what makes them register, and how to turn a name on a list into a verified, active member. Mednet isn't a product you grow with discounts or urgency. Physicians are skeptical and fiercely protective of their time. Earning their attention takes relevance and credibility, not volume or clever hooks. You'll need to be as comfortable writing a sharp piece of copy as you are reading a conversion report, and you'll spend your days running tests that most people would consider too scrappy or too early to bother with. That's the job, and it's the fun part. This is a senior, high-ownership role. You'll own acquisition strategy end to end, with the autonomy and the accountability that come with it. What you'll do Own top-of-funnel growth: how physicians discover Mednet, why they register, and how many of them do Find and test new acquisition channels (paid, organic, referral, partnerships, outbound, content) and lean into what works while cutting what doesn't Run a high-velocity experimentation program across messaging, audiences, creative, and channels, with a clear read on what each test actually taught you Build acquisition campaigns that speak credibly to physicians, including specialty-level targeting and positioning that matches how doctors think about their own practice Run our email acquisition engine. A large pool of physician contacts, an active invite program, and a free newsletter all feed registrations today. You'll make them smarter through segmentation and personalization at scale, so the right physician gets the right reason to join Own the messaging and creative direction for acquisition, the kind that gets a skeptical, time-constrained professional to stop and pay attention. You'll have creative support, so this is about strategy and sharp instincts more than producing every asset yourself Partner with the lifecycle and product teams to hand newly acquired physicians cleanly into onboarding, so growth doesn't stop at registration Work with data to instrument the funnel, define the events and sources you need, and report honestly on cost, conversion, and the quality of the physicians you bring in What you bring 5+ years of growth, acquisition, or performance marketing experience, ideally at an early-stage startup where you wore several hats at once A track record of finding and scaling acquisition channels from scratch, not just optimizing a single channel that was handed to you An experiment-first mindset. You think in hypotheses, you run a lot of tests, and you know the difference between a real result and noise Strong creative and writing instincts. You can write sharp copy and steer the creative, even with support on hand to help produce it Real comfort running email as a growth channel: list segmentation, personalization at scale, deliverability, and the judgment to keep a large list engaged rather than burned out Comfort with analytics and attribution. You can build a funnel report, read it, and act on it without waiting on a data team The ability to operate with real autonomy on a small, fast-moving team, setting your own priorities and owning the outcome Experience marketing to credentialed or high-trust professional audiences (physicians, attorneys, financial advisors, and the like), where adoption depends on relevance and credibili

Please apply on our website here About Mednet Mednet is a free, physician-only community built to answer the complex clinical questions that define everyday practice. While most clinical support tools retrieve and summarize the same widely-available resources, Mednet surfaces the judgment, experience, and pattern recognition of leading experts. Our goal is simple: to give every physician access to the collective wisdom of medicine, no matter where they practice. The Role We're looking for a Lifecycle Marketing Manager to own how physicians experience Mednet across their entire journey, from the moment they verify their credentials, through their first question asked and answered, to becoming a power user who returns weekly for clinical insight they can't find anywhere else. You'll design and ship the messaging that turns one-time visitors into engaged community members, and engaged members into long-term contributors. Email, push, in-app: every touchpoint is yours to architect, test, and improve. You'll partner closely with the product and medical teams to make sure every message a physician receives is timely, relevant, and worth their attention (because their time is genuinely precious). This is a high-ownership role. You'll define the lifecycle strategy, build it in Braze, and measure its impact on activation, engagement, and retention. What you'll do Own the end-to-end physician lifecycle: onboarding, activation, engagement, re-engagement, and reactivation Design and build multi-channel campaigns in Braze across email, push, and in-app, including triggered journeys, behavioral campaigns, and broadcast sends Develop segmentation strategies that account for specialty, practice setting, tenure, and engagement patterns so every physician receives content relevant to their practice Partner with the product team to instrument the events and user properties needed to power personalized messaging, and to ensure in-app experiences feel native rather than bolted on Build and run a continuous experimentation roadmap (subject lines, send times, channel mix, message frequency, content variants) and translate results into a sharper program over time Define and report on the metrics that matter: activation rate, weekly active physicians, question-asking and answering behavior, retention curves, and channel-level performance Collaborate with the medical team to surface the right expert insights to the right physician at the right moment Maintain deliverability hygiene, suppression logic, and frequency caps so we earn (and keep) a place in physicians' inboxes and notification trays What you bring 4+ years of lifecycle, CRM, or growth marketing experience, ideally at a community-driven or consumer product Deep, hands-on Braze expertise. You've built Canvases, written Liquid, set up Connected Content, configured event-triggered journeys, and debugged your share of campaigns Proven track record running email, push, and in-app programs that moved real metrics (activation, retention, engagement), with the numbers to back it up Strong segmentation and audience-building instincts; comfort working directly with product and data teams to define the events and traits you need A rigorous, experiment-first mindset. You don't ship campaigns, you ship tests Excellent writing chops, especially the ability to communicate clearly and respectfully with a sophisticated, time-constrained audience Comfort operating with autonomy in a small, fast-moving team Bonus points Experience marketing to physicians, healthcare professionals, or other expert/credentialed audiences Experience with community or UGC products where engagement depends on contribution, not just consumption Comfort in analytics tools like Google Analytics, Mixpanel, or Amplitude Why Mednet? You'll be building the connective tissue between physicians and the experts who can answer their hardest clinical questions. Every campaign you ship has the potential to influence a real patient encount