Infracost

Overview The spend on public cloud is fast approaching $1 trillion per year - we estimate this boundary will be crossed before the turn of the decade. Infrastructure-as-Code (e.g. Terraform, CloudFormation, CDK) and platform engineering have fundamentally changed who makes spending decisions. In the past, only a central team provisioned cloud resources. Now every engineer can provision resources as needed; every engineer has become a buyer. Infracost helps engineers see the cost of their code changes before any money has been spent - we sit in the engineering workflow, show the cost impact, and suggest optimizations. That’s what we mean by “Shift FinOps Left”, and we’ve seen strong pull from engineers who use Infracost in their terminals, CI/CD pipelines and IDEs. The Infracost CLI repo has 12K stars on GitHub! There’s a massive opportunity to help organizations proactively manage their cloud spend; rather than reacting to surprise cost spikes after the fact. We know reactive is too late; we saw that firsthand with our first startup a decade ago, and we’re building Infracost to change that. About the role We’re hiring our first Developer Advocate to help more engineers discover and fall in love with Infracost. Your mission is simple: increase signups by showing DevOps, SRE, Platform, and Infrastructure engineers the value of Infracost in the channels and workflows they already use. You’ll work closely with our Developer Adoption product engineering team, which is focused on DX: CLI, VS Code & JetBrains extensions, MCP server, Copilot integrations… Timezone We are fully remote and the ideal timezone for this role is US Eastern time to have overlap with the West Coast and Europe. Responsibilities Drive adoption: This is a founding role; you’ll shape how we engage with developers, what channels we double down on, and how we turn interest into adoption. You’ll collaborate with marketing, product and engineering, but you’ll own the developer voice outside the company. Create content: Create compelling content (blog posts, videos, tutorials, demos, sample code, example repos) that show developers how to use Infracost and integrate it into their workflow. Build community: Build awareness through GitHub, Slack, YouTube, Reddit, Hacker News, and relevant dev communities or podcasts. Test messaging, content formats, and distribution strategies with one goal in mind: increasing developer signups. Feedback loop: Collect insights from the community, report back to product and engineering, and help shape the roadmap. Prior experience Developer-first mindset: Background in DevOps and Infrastructure as Code with a passion for educating and enabling developers. Content creation: Demonstrated ability to create engaging technical content; blogs, videos and social media posts. Community building: Experience engaging with developer communities online and offline. Ability to simplify technical concepts into clear, developer-friendly messages. Significant advantage: Experience building developer tools, working in a fast-growing startup, or domain expertise with cloud costs. Experience connecting products to engineers working within large enterprises. What we value Ustomer, not customer: It is all about seeing us and the customer as one. We like to be a part of the user’s team, and help them however we can. If the user is not successful, then we will not be either so we try to walk in their shoes. It's more than work - we build relationships and community with users and customers. Open is our core: Put yourself out there. Show your learning. Transparency builds confidence. Encourage sharing the good and the bad. The best decisions are made when everyone has access to all the data. Be straightforward and kind, feedback is about your work not your person. Let's JEDI: Let’s Just Effing Do It! Own it and move fast. A good plan fiercely executed now is better than a perfect plan later. We ask for help and unblock each other. The main thing, is to kee

As Marketing Lead at Infracost, you will develop and execute marketing strategies to drive customer acquisition and brand awareness, create and maintain the marketing calendar, own messaging, build and manage marketing content including website copy, blog posts, case studies etc. You’ll work directly with our CEO and co-founder, Hassan. We love data driven decisions, and sometimes to get real data we have to make bets. We love a self-starter mentality, in fact it is one of our key cultural pillars (JEDI), and we see it working across the company every day. You’ll also be working with everyone else on the team - from engineering to product to sales. You’ll pull people in to do demos, webinars, write content, and attend events (our big one is FinOps X in San Diego every year). If you love wearing multiple hats (we are a startup), balance strategic direction with hands-on execution, and contribute ideas, you will love it here! We also love experimenting, so let’s put some ideas to the test and see how well they work. Finally, as we grow, we will need to build the team around you. Excited to meet you 🙂 Timezones This position must be based in US and Canada timezones and will work closely with our founders on the West Coast. We are fully remote and have our all-company weekly meetings at 10am Eastern / 7am Pacific. What you’ll be doing Managing the end to end of our marketing function Looking after, and iterating on the Marketing funnel and KPI dashboard Owning our marketing strategy, and driving customer acquisition Creating and owning the marketing calendar Working across the company to create collateral, videos, bringing together events Be up for building a small and powerful team once settled in In the first 30/60/90 days… Let’s hit the ground running. In the first 30 days, we will onboard you to Infracost, and show you our current marketing funnels, numbers, KPIs etc. You will also have meetings across the company, to get a better picture of everything that is going on. Then, let’s get your first campaign started (brief written, assets in progress). By 60 days, you'll have run your first campaign end-to-end, and we'll be reviewing results together to inform the next quarter's plan. **We will look at what is working and what isn’t, and let’s iterate together. By 90 days, you are rocking and rolling. We are executing across the board, and we are planning our next big steps. What we are looking for 5+ years of B2B marketing experience, ideally in SaaS or developer tools Proven ability to own and drive pipeline as a solo marketer and small team Strong project management experience running email campaigns, GTM campaigns, sales enablement Bias toward action; you'd rather ship something imperfect and iterate than wait for perfect Comfortable marketing to technical audiences — you don't need to be an engineer, but you need to earn their respect Strong writer who can produce clear, credible copy across formats (website, email, long-form, social) Hands-on with marketing tools. We currently use Close as our CRM (easy to learn), CommonRoom, Google Analytics, Mailchimp etc. Experience with FinOps, developer tools, DevOps, or cloud infrastructure is a strong plus This might not be a good fit if You’ve never worked at a startup before You don’t like the AI disruption that is happening to marketing Your preferred stance is ‘perfect’ over ‘good’ You are not up for ambitious and tight deadlines What we value Ustomer, not customer: It is all about seeing us and the customer as one. We like to be a part of the user’s team, and help them however we can. If the user is not successful, then we will not be either so we try to walk in their shoes. It's more than work - we build relationships and community with users and customers. Open is our core: Put yourself out there. Show your learning. Transparency builds confidence. Encourage sharing the good and the bad. The best decisions are made when everyone has access to all the data. Be straightfo