General Manager - Business Development & Operations

Location

• Delhi NCR | Function: Sales and Operations | Experience: 8–18 years
• Industry: EV, Battery, NBFC, Mobility, Auto Finance

Compensation

₹20-35 LPA (commensurate with experience).

About Us

We are fed up with the pollution crisis that happens in North India every winter and want to do our bit to reduce it. We are building a high-impact company solving battery financing for India’s most hardworking vehicle owners — electric rickshaw drivers.

With capital raised (from global investors) and presence across 5 cities, we aim to unlock access to clean mobility through innovative battery financing and distribution models.

If you care about building a scalable, profitable business in the EV ecosystem while making a real impact in Bharat — this role is for you.

• Role Overview
• We are hiring a General Manager - BD and Operations to act as the CEO of execution across regions.
• Reporting directly to the CEO, this role owns end-to-end business execution across:

• Sales & distribution
• Customer onboarding & service
• Field operations & logistics coordination
• Credit execution & collections discipline

Regional Sales Managers and central execution teams report into this role.

The mandate is simple but demanding

turn plans into predictable outcomes while reducing day-to-day dependency on the CEO.

• What You'll Do
• Business & P&L Ownership (Execution-Focused)

• Own revenue, cost control, and contribution margin across regions
• Drive weekly, monthly, and quarterly business targets
• Track unit economics, leakage, and operational inefficiencies
• Operate with a P&L mindset while aligning with founder-led capital and policy decisions

Sales & Distribution Leadership

• Lead Regional Sales Managers and field sales execution
• Scale dealer-led and channel-driven distribution across cities
• Ensure disciplined pipeline management, conversion tracking, and install velocity
• Personally intervene in underperforming regions or channels

Customer Onboarding, Service & Experience

• Own end-to-end customer lifecycle: onboarding → installation → service → renewals
• Ensure SLAs, TATs, and customer satisfaction are met consistently
• Build escalation frameworks so issues are solved before reaching the CEO
• Drive service quality as a growth lever, not a cost center

Operations & Execution Discipline

• Oversee logistics coordination, inventory planning, and installation readiness
• Ensure tight coordination between sales, credit, support, and logistics
• Build SOPs, dashboards, and review cadences that scale across cities
• Replace firefighting with predictable execution

Credit & Collections Oversight

• Work closely with credit and collections teams to protect portfolio quality
• Coordinate with NBFC partners on approvals, limits, and operational alignment
• Enforce credit discipline in sales execution — no bypassing processes
• Monitor overdue trends, early risk signals, and corrective actions

Team Leadership & Org Building

• Build, coach, and retain high-performing managers and execution teams
• Set clear KPIs, incentives, and accountability structures
• Create a culture of ownership, urgency, and data-driven decisions
• Be the point of alignment across all execution functions

Who You Are

• Education: Graduate or MBA from a premier institute (e.g., IIT, IIM, or equivalent).
• Leadership Track Record: Demonstrated experience leading teams in field sales, regional sales, remote customer support/service, and logistics operations. Hands-on experience scaling multi-regional operations with P&L responsibility.
• Industry Knowledge: Strong understanding of the EV ecosystem, distribution networks, and operational challenges in India. Startup experience is a plus.
• 8–18 years of experience running distribution-led, operations-heavy businesses
• Proven track record managing multi-city sales and ops teams
• Strong understanding of EV, automotive, mobility, or asset-financed products
• Comfortable owning outcomes in low-margin, high-volume environments
• Hands-on leader — willing to go deep into ops, not just review dash