Attack Capital

Head of Sales/GTM - Attack Capital Core Requirements Experience: 5-7 years in B2B SaaS sales, with 2+ years in leadership Consistently hit $1-2M ARR quota individually Built and managed SDR/AE teams (5-15 people) Taken products from $0 to $5M ARR Experience in multi-product or portfolio environments Sales Skills & Track Record Performance Metrics: Closed 50+ deals annually ($10-50K ACV range) Maintained 25-30% close rate on qualified opportunities 3-6 month sales cycles in B2B software Experience with both PLG and enterprise motions Sales Expertise: Outbound: Cold calling, LinkedIn outreach, email sequences Demos: Solution selling, ROI articulation, objection handling Pipeline: Forecasting, deal reviews, stage progression Tools: HubSpot/Salesforce, Apollo, ZoomInfo, Gong/Chorus Parallel Dialing: Experience with Orum, Nooks, or similar GTM Strategy & Execution Market Development: ICP definition and TAM analysis Competitive positioning and battlecards Pricing strategy and packaging Channel partnerships (especially for Indian market) Product launch playbooks Team Building: Hired and ramped 10+ sales reps Created sales training curriculum Built comp plans that drive behavior Developed career progression frameworks Experience with India + US hybrid teams Sales Operations & Automation Process Building: Sales methodology implementation (MEDDIC, Sandler, etc.) Lead scoring and qualification frameworks Handoff processes (Marketing→SDR→AE→CS) Win/loss analysis programs Sales enablement content creation Tech Stack Optimization: CRM configuration and automation Sales engagement platform setup (Outreach, SalesLoft) Lead enrichment workflows Integration with product usage data Dashboard creation for real-time visibility Portfolio-Specific Requirements Multi-Product Selling: Cross-sell/upsell strategies across products Bundle pricing and positioning Managing different ICPs per product Allocating resources across portfolio Identifying product-market fit signals Team Management Approach For SDR Team: Daily stand-ups and call blocks 50 dials/day minimum with parallel dialing LinkedIn + email + call orchestration Clear promotion path to AE in 12-18 months For AE Team: Weekly pipeline reviews Deal strategy sessions for key accounts Product certification programs Shadowing and reverse-shadowing schedules Performance Management: Activity metrics (calls, emails, demos booked) Pipeline metrics (coverage, velocity, conversion) Revenue metrics (new logos, expansion, retention) Individual coaching plans based on call recordings

Product/Growth Manager - Attack Capital Core Requirements Experience: 4-6 years in product/growth roles at B2B SaaS or consumer tech Managed products from 0→1 or 1→10 journey Owned P&L or growth metrics for $1M+ ARR products Worked across multiple products or growth experiments simultaneously Experience in lean/venture studio environments Product Management Skills Core Product Competencies: Discovery: User interviews, surveys, analytics-driven insights Prioritization: RICE/ICE frameworks, ROI modeling Roadmapping: Quarterly planning, stakeholder alignment Execution: Sprint planning, PRD writing, QA processes Metrics: North star definition, funnel optimization, cohort analysis Technical Proficiency: SQL for data analysis (intermediate level) Basic HTML/CSS understanding API documentation reading/writing Figma/design tools for wireframing Python/R for analysis (nice to have) Growth Expertise Acquisition Channels: SEO/Content: Keyword research, content calendars, link building Paid Ads: Meta, Google Ads, LinkedIn ($50K+ monthly spend) PLG: Free trial optimization, self-serve onboarding Viral/Referral: Incentive design, K-factor improvement Partnerships: Integration marketplaces, co-marketing Analytics & Experimentation: Tools: Mixpanel, Amplitude, Google Analytics, Hotjar Testing: A/B tests, multivariate, statistical significance Attribution: Multi-touch models, CAC payback analysis Retention: Cohort analysis, churn prediction, win-back campaigns Automation: Segment, Customer.io, Braze Portfolio-Specific Requirements Multi-Product Growth: Cross-product user journeys Bundle optimization and pricing Shared component libraries Platform vs. product strategies Resource allocation across portfolio Content & SEO Automation: Programmatic SEO implementation AI content generation workflows Competitor content analysis Technical SEO (Core Web Vitals, schema) Blog automation using n8n Key Responsibilities at Attack Capital Product Ownership: Primary: Launch LegalClerk and CollectDebt (0→1) Secondary: Optimize HealOS and PowerDialer funnels Platform: Build shared billing/auth systems Innovation: Identify new product opportunities Growth Initiatives: Scale blog content from 10 to 100 posts/month per product Improve trial→paid conversion from 15% to 30% Reduce CAC from $500 to $200 Increase NPS from 30 to 50+ Immediate Priorities Month 1: Audit all product funnels and identify quick wins Set up proper analytics tracking across products Launch competitor monitoring system Start customer interview cycles Month 2: Ship 5+ conversion optimization experiments Launch LegalClerk MVP with 10 beta customers Implement blog automation for 3 products Create growth dashboard for portfolio Month 3: Achieve 25% MoM growth in signups Launch referral program for PowerDialer Complete pricing strategy revision Build partnership pipeline (10+ potential partners) Data-Driven Approach Metrics to Own: Acquisition: Traffic, signups, CAC by channel Activation: Trial starts, aha moments, time-to-value Revenue: MRR growth, ARPU, expansion revenue Retention: Churn, NRR, customer health scores Referral: NPS, viral coefficient, review scores Reporting Structure: Weekly growth metrics email Monthly board deck preparation Quarterly OKR setting and review Ad-hoc deep dives on experiments Team Collaboration With Engineering: Feature specs and requirements Analytics implementation A/B testing infrastructure Performance optimization With Sales: Product positioning and messaging Competitive intelligence Sales enablement content Pricing and packaging changes With Customer Success: Onboarding optimization Feature adoption campaigns Churn analysis and prevention Upsell opportunity identification

Engineering Lead - Attack Capital Core Requirements Experience: 6-8 years in fast-paced startups, with 2+ years leading teams Managed 5-10 engineers (especially junior/mid-level developers) Scaled products from 100 to 10,000+ customers Worked in multi-product or platform companies Technical Skills Must-Have Stack: Frontend: React, Next.js, TypeScript, Tailwind CSS Backend: Node.js, Express, REST APIs, WebSockets Database: PostgreSQL, Redis, query optimization Cloud: GCP (Cloud Run, Cloud SQL, Pub/Sub, Cloud Functions) DevOps: Docker, CI/CD pipelines, GitHub Actions AI/Automation Experience: Integrated LLM APIs (OpenAI, Claude, Gemini) Built Chrome extensions with real-time processing Workflow automation (n8n, Zapier, or similar) Experience with audio/video processing APIs Project Management Expertise Team Leadership: Sprint planning and backlog grooming Breaking down complex features into junior-friendly tasks Code review processes that educate while maintaining velocity 1:1 mentoring and skill development plans Managing distributed/remote teams Productivity Systems: Implemented engineering metrics (velocity, cycle time, PR turnaround) Set up automated code quality gates (ESLint, Prettier, SonarQube) Built documentation culture (ADRs, API docs, runbooks) Experience with Linear/Jira, Notion, Slack workflows AI-Powered Development Practices Code Quality Automation: GitHub Copilot/Cursor integration for team productivity Automated PR reviews using AI tools Set up automated testing (Jest, Cypress, Playwright) Implemented error monitoring (Sentry, LogRocket) Reliability & Monitoring: Built observability stack (Datadog, New Relic, or similar) Implemented feature flags for safe rollouts Zero-downtime deployment strategies Incident response protocols and post-mortems Work Allocation Strategies For Junior Developers: Created modular task structure (2-3 day deliverables) Pair programming rotation schedules Built internal tools/dashboards as learning projects Established clear PR templates and review checklists Scaling Tactics: Component library development for consistency API standardization across products Shared services architecture Cross-product code reusability