Keertana

Founded in 2022, Keertana operates in the fintech sector offering a range of financial products designed to meet the needs of low-income and middle-income households.

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What Keertana does

Founded in 2022, Keertana operates in the fintech sector offering a range of financial products designed to meet the needs of low-income and middle-income households. Based in Hyderabad, the non-banking financial institution provides services such as Micro Enterprise Loans, Gold Loans, and Housing Loans across six states in South India through 249 branches. Under the leadership of Ms. Padmaja Reddy, Keertana has demonstrated significant profitability and efficiency, leveraging a proprietary system for real-time management insights. The company has quickly established itself as a key player in the financial services market, employing over 1500 staff as of December 2023.

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Company facts compiled from public sources and last refreshed 9 September 2026. Details change; treat the company’s own site as the authority.

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