Growth Marketer (Demand Gen)

New York, NY · Marketing · In office · Full-time

Craniometrix is building the care infrastructure that makes living with dementia easier.

When families get the right non-clinical coaching and support, everything changes: hospitalizations drop by up to 30%, patients stay home longer, and quality of life improves measurably. Medicare recently started paying for that coaching, which created the opening for us to build something that changes lives and preserves dignity at scale.

We launched our care navigation service in July 2025, hit $8M ARR in our first year, and closed a $15M Series A to become the navigation infrastructure for dementia, and that's just the beginning.

This is mission work and we treat it that way. We're building for the families and patients who need it most, and we're building a place where compassion shows up in how we serve customers and how we treat each other. We're growing fast, the clinical and economic foundation is strong, and there's a ton left to build.

If you want real agency, real scope, and the chance to help define how this category gets built, we'd love to talk.

About the Role

We're looking for our Founding Demand Generation Marketer, the first dedicated marketing hire at Craniometrix and the person who will build the engine that puts our Account Executives in front of the right neurologists and practice decision-makers every week.

This is a B2B demand-gen role with a builder's mandate: get Craniometrix in front of as many neurology practices and decision-makers as possible, generate a reliable stream of qualified conversations for our AEs, and own the number. You will reach for the full mix of channels, and your edge is in the ones that scale beyond what any single rep can do: paid, digital, virtual events, content, community, and the creative experiments nobody in dementia care is running yet.

Conferences matter to us, and you will own the strategy behind them: which events, why, the booth, the content, the swag, and the pre and post-event plays that turn a badge scan into a qualified conversation. You’ll set our AEs up to win and step in to support marquee events in person when it makes sense. The day-to-day center of gravity for this role is the virtual, digital, and creative demand that complements what the field team is already doing.

This is a rare ground-floor seat at a company with real traction and a real mission. You'll report to the VP of Growth and be heavily involved in leadership discussions and strategy. If you want ownership, a fast trajectory, and a story you'll tell for the rest of your career, we'd love to connect.

What You'll Do

Own the Pipeline Number

Own a target for qualified neurologist and practice decision-maker conversations delivered to the sales team each month, and treat it as your scoreboard.

Build the connective tissue between marketing activity and pipeline: clear definitions of a qualified lead, clean handoffs to AEs, and accurate reporting on what's actually working.

Continuously test, measure, disregard what doesn't work, and double down on what does.

Build Virtual and Digital Demand

Stand up and scale demand through paid and digital channels (Google Ads, LinkedIn, and wherever else our audience pays attention), owning the budget, the targeting, the creative direction, and the ROI.

Run virtual plays that reach neurologists at scale: webinars, virtual roundtables, email, and content that earns attention from a clinical audience.

Build presence in the physician communities, KOL networks, and peer-to-peer channels where our audience already gathers, online and in LinkedIn groups, and earn us a place in them.

Hunt for the channels nobody in dementia care is using yet.

Own Conference and Field Strategy

Set the conference strategy: which events are worth our time and why, the budget, and the goal for each.

Own the booth, the content, the swag, and the leave-behinds, and build the pre and post-event plays that convert interest into qualified conversations.

Equ