Performance Marketing Manager (Paid)

About Abacum

Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.

Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York , we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex , and hundreds more.

We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners , with the strong participation of Cathay Innovation, Y Combinator , Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.

Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning!

You own paid. The number, the spend, and the bets on where paid budget goes next. You run the channel day to day: build, optimize, report, and decide where the next dollar goes.

Paid is also where a lot of our channel experimentation will happen, so this isn't a maintain-the-account role. You'll test new paid surfaces (connected TV, programmatic, paid social beyond LinkedIn, newsletter and podcast sponsorships) and tell us honestly which ones earn more budget.

What you'll own

The paid pipeline number and the full paid budget. You optimize channel allocation week to week based on cost per opportunity and downstream conversion, not impressions.

Hands-on Google Ads and LinkedIn Ads: account structure, audiences, creative needs, bidding, and optimization. You can walk through setting up a campaign from scratch because you do it.

New paid-channel experiments, with clear read-outs on what to scale and what to cut.

Tracking and attribution hygiene, working with the team on server-side tracking (Stape), product analytics (PostHog), and lead routing (Default), so the paid number you report is one we trust.

Creative and landing-page collaboration with design and PMM, since the ad is only half the conversion.

Regular ad creative refreshes

Weekly paid reporting that ladders into the demand dashboard.

What we're looking for

A few years of hands-on in paid media, ideally agency-side on B2B SaaS accounts, ready to own a budget in-house, or in-house paid at a growth-stage SaaS company.

Deep, current Google Ads and LinkedIn Ads execution. Strategy is fine; we're hiring for the hands.

You've managed $1M+ in annual paid spend and made it produce pipeline.

Strong analytics. You make spend decisions from conversion data and you understand B2B attribution well enough to know when a number is lying to you.

Fast and scrappy. You test, read, and reallocate without waiting for permission on every move.

Nice to have

B2B, fintech, or office-of-the-CFO audience experience; curiosity about paid placement on AI-answer surfaces; experience standing up a brand-new paid channel.

Why would you want to be our new Performance Marketing Manager...

You get a real budget, real ownership of a number, and room to experiment instead of a fixed media plan handed down to you. For an agency operator, it's the move in-house with the autonomy that usually comes with it. NYC or Barcelona both work for the right person, and you'd be plugged into a modern stack and a team that's actively trying new things rather than protecting last year's plan.

Benefits

Competitive compensation including equity package

Competitive vacation policy

Medical Insurance

L&D budget

Access to Meditopia (wellbeing platform)

Language courses (English / Spanish)

• Our Values
• _ Customer Obsession: _ We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.
• _ Audacious Ambition: _ We dream big and embrace discomfort. We assume risks, make on-time mistakes an