Director, Growth Marketing
at Circle Medical — Modern primary care via video and in-person
What the role involves
About Us
We are a virtual-first primary care organization reimagining how people access and experience healthcare. Our mission is to deliver comprehensive, high-quality, and compassionate care that integrates technology, data, and human connection through a seamless digital platform complemented by in-person visits when needed.
While our care is provided exclusively to patients in the United States, our team is distributed across the United States and Canada, bringing together clinicians, technologists, and operators who share a commitment to making high-quality healthcare delightful, personal, and accessible to everyone.
More about us can be found on our website.
Role Overview
Circle Medical is a fast-growing telehealth primary care practice on a mission to make high-quality, whole-person care accessible to everyone. We operate at the intersection of technology and clinical excellence, serving patients across the United States through a seamless app-first experience.
We are looking for a Director of Growth Marketing to lead our growth strategy at a pivotal moment in the company’s trajectory. This is a senior, high-ownership role for a marketing leader who thinks in systems, executes with precision, and knows how to build durable, trust-led brands in regulated healthcare environments.
You will be accountable for both near-term acquisition performance and long-term brand equity. You will work closely with product, clinical, and operations leadership to align the patient experience with the promise we make in the market.
What you will own
Lead and manage the team responsible for Circle Medical's consumer marketing strategy across email, , SMS/phone-based outreach, web, social, and paid channels : driving awareness of Circle Medical's primary care and specialty services, converting prospective patients into booked appointments, and increasing engagement and retention among existing patients.
Develop and execute a comprehensive consumer paid advertising strategy. Partner with Analytics on building monitoring and tracking mechanisms for continuous campaign refinement to maximize ROI across patient acquisition and retention channels.
Ensure a seamless, consistent, and cohesive patient experience across all consumer-facing touchpoints, from first awareness through ongoing care. Maintain brand voice that is warm, clear, and trustworthy in alignment with Circle Medical's patient-first identity
Continuously refine messaging across all lifecycle communications as Circle Medical expands its service lines, adds new care programs and enters new markets.
Collaborate with Product on the quarterly experimentation roadmap and deployment of various experiments to improve KPIs including appointment booking rates, patient activation, and retention. Rapidly scale positive results for maximum impact.
Collaborate cross-functionally with Legal, Compliance, Product, Engineering, Clinical Excellence, Operations, Finance and Patient Support to ensure marketing strategies align with regulatory requirements, clinical standards, and business objectives.
Analyze performance metrics to refine and optimize strategies, deriving actionable insights from data to drive decisions on channel mix, messaging, and targeting.
Monitor telemedicine industry trends, competitive activity, and healthcare regulatory shifts to identify growth opportunities and make strategic pivots as needed.
Have full P&L ownership of Growth Marketing budget
Required Skills / Qualifications
Familiarity with insurance-based healthcare models, RCM, or payer marketing
Experience with measurement-based care, outcomes marketing, or clinical quality reporting
Comfort with HIPAA-compliant marketing practices and healthcare advertising restrictions
Familiar with insurance plans and RCM
Compensation
We offer compensation that is market-aligned, performance-driven, and designed to maintain internal equity. Pay is reviewed regularly, and growth is supported based on demonstrated impact and increas
About Circle Medical
Circle Medical is a venture-backed Y-Combinator healthcare startup on a mission to bring quality, delightful primary care to everyone on the planet. Built by top-tier physicians, engineers, and designers, our medical practice and underlying technology have pioneered how people find and receive care. Our focus on building directly for our patients and providers to address serious care accessibility issues has enabled us to grow over 3X year-over-year. We’re now using our most recent round of funding from WELL Health, backed by Sir Li Ka-shing, to continue building out our hybrid in-clinic and telemedicine model across all fifty states. As we enter the hypergrowth phase, we are looking for deeply motivated team players who are driven to solve some of the biggest challenges in healthcare so that people can live longer and healthier lives. More about us can be found on our website!
Full Circle Medical profile