Senior Product Manager, Patient Acquisition & Growth

About US

We are a virtual-first primary care organization reimagining how people access and experience healthcare. Our mission is to deliver comprehensive, high-quality, and compassionate care that integrates technology, data, and human connection through a seamless digital platform complemented by in-person visits when needed.

While our care is provided exclusively to patients in the United States, our team is distributed across the United States and Canada, bringing together clinicians, technologists, and operators who share a commitment to making high-quality healthcare delightful, personal, and accessible to everyone.

More about us can be found on our website.

About the Role

We are seeking a highly analytical, growth-minded Senior Product Manager to own and accelerate patient acquisition at Circle Medical. This role sits at the very top of the funnel — responsible for ensuring that patients who need care can find us, trust us, and book with us as frictionlessly as possible.

This is a PM role that blends deep product craft with growth strategy. You'll own our web and landing page presence, collaborate with our marketing teams to improve our SEO presence, drive conversion optimization across our booking flow, and work hand-in-hand with our clinical teams to launch new areas of care that expand our addressable patient base. You'll also build new patient acquisition channels — from partnerships to referral networks — that diversify how Circle Medical grows.

Every percentage point improvement you drive in organic traffic, booking conversion, or new channel performance translates directly into thousands of new patients getting access to high-quality, affordable primary care.

Key Responsibilities

• Web & Landing Page Performance

Own the roadmap for circlemedical.com and all patient-facing landing pages, with a relentless focus on conversion, trust-building, and organic/AI search performance.

Own the conversion and discovery experience from provider pages — ensure patients can efficiently browse, compare, and select their provider, and convert from provider profile to booked appointment.

Partner with engineering and design to build fast, accessible, high-quality web experiences that perform exceptionally in both traditional and AI-driven search environments.

Monitor and act on web performance data continuously with support from our growth marketing stakeholders.

Partner with clinical and marketing to produce medically accurate, SEO-optimized content that builds patient trust and drives organic traffic.

Improve Circle Medical’s organic search presence by collaborating with growth marketing, and executing on a strategy to improve how we rank, appear in AI-generated answers, and build search authority in primary care.

• Booking Flow Conversion Optimization

Own conversion rate optimization across the full patient booking funnel, from landing page through completed appointment booking.

Translate patient intent and hesitation into product improvements, such as clearer insurance acceptance communication (in collaboration with our insurance/billing pod), easier provider search, updated timeslot selection UI, and more.

Run a structured, high-velocity experimentation program — A/B tests, multivariate tests, and qualitative research (including user interviews through GreatQuestion and experiments in GrowthBook) — to systematically reduce friction and increase booking completion rates.

Identify and instrument key funnel drop-off points, using analytics tools (e.g., Amplitude, Looker) to understand where prospective patients abandon the flow and why.

• New Growth Bets (New Areas of Care & Channels)

Collaborate closely with our clinical, compliance, and marketing teams to launch new areas of care, ensuring each launch is supported by a strong, discoverable web presence, clinically sound content, a conversion-optimized booking path, and go-to-market plan.

Build repeatable launch playbooks that allow Circle Medical to efficiently expand