What appICE does
Founded in 2016, appICE operates in the fintech sector offering a machine learning-based mobile marketing automation platform that enhances how banks and fintech companies connect with their customers. The platform provides tools for mobile acquisition, engagement, retention, and monetisation, utilising in-app messaging, push notifications, and email marketing to drive performance through data-driven insights. With over 12 years of experience from its parent company Semusi, appICE aims to improve customer interactions and operational efficiency for its clients. The platform has demonstrated significant advancements in customer insights and decision-making for distinguished clients like Union Bank of India and SBI Mutual Fund. Through targeted engagement strategies, appICE seeks to transform customer experiences and foster business success.
Check the company’s own careers page — linked at the top — before a job board. A role appears there first, sometimes weeks before it is syndicated anywhere else.
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Company facts compiled from public sources and last refreshed 9 September 2026. Details change; treat the company’s own site as the authority.