Yassir
Yassir is the leading Super App for French Speaking Africa
What Yassir does
Yassir is the leading super App in the Maghreb region set to change the way daily services are provided. We currently operate in 45 cities across Algeria, Morocco, and Tunisia with recent expansions into France, Canada, and Sub-Saharan Africa, with backing (~$200M in funding) from VCs from Silicon Valley, Europe, and other parts of the world. We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.
2 open roles
What the role involves
Job Description: The Digital Ads Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Yassir. This position is primarily focused on paid search ads within the Google and FB/Instagram advertising platforms. Campaigns will also include retargeting, display, and video ads. This position includes 50% strategy and budget allocation, and 50% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly across our products and who can build a team. In this role you will: Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs Analysis of campaign data and reporting on recommendations and strategy on a monthly basis Management of ad budgets, text ad creative, and keyword research Perform digital advertising audits Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities Ability to communicate professionally Actively collaborate with other departments to align digital advertising campaigns with other ongoing initiatives Ensure implementation of best practice guidelines and follow company processes Must be a team player that is also comfortable working independently Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions The skills/qualifications we are looking for: Minimum of 2 years of Google and FB/Instagram Ads account management experience required Minimum of 2 years of Digital Agency experience required Google and FB Ads Certification required Google Analytics experience a plus Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus Experience with Mobile Apps a plus
What the role involves
About Yassir: Yassir is the “super app” category leader in French-speaking Africa (currently available in Algeria, Morocco and Tunisia), using on-demand services such as ride hailing and last mile delivery, which solve important and immediate needs, so to build unconscious trust in order to fuel financial services for this large but previously underserved population (+80% unbanked without large scale on demand services). About the Role: We are looking for an engineering manager to lead our engineering department and help us build great products. You’ll also manage our infrastructure and ensure all internal systems operate securely and effectively. To be successful in this role, you should be confident managing our teams while, at the same time, setting goals, budgets and timelines for various projects. We also expect you to be in charge of our integrations with external partners and oversee all software development plans from ideation to execution. What you'll do: Oversee front-end and back-end development teams and their projects Monitor reliability and performance of all internal systems to suggest improvements Ensure compliance with security regulations Manage software development projects by setting requirements, goals and timelines Prepare and manage the engineering department’s budget Design strategies for future development projects based on the company’s overall objectives and resources Hire engineers and coordinate their training Implement innovative technologies Coordinate with external stakeholders for new integrations and tools Review and update policies relevant to internal systems and equipment Requirements Work experience as an engineering manager or in a similar senior-level position at an engineering department Extensive experience with cloud technologies and modern human-computer interfaces Hands-on experience in back-end and front-end development Good understanding of agile methodologies Leadership abilities with a strategic mind Excellent project management skills Ideally experience managing remote teams. BSc/MSc in Engineering, Computer Science or relevant field
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Company facts compiled from public sources and last refreshed 9 September 2026. Details change; treat the company’s own site as the authority.