What the role involves
Job Description
The Digital Ads Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Yassir. This position is primarily focused on paid search ads within the Google and FB/Instagram advertising platforms. Campaigns will also include retargeting, display, and video ads. This position includes 50% strategy and budget allocation, and 50% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly across our products and who can build a team.
In this role you will
- Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
- Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
- Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
- Management of ad budgets, text ad creative, and keyword research
- Perform digital advertising audits
- Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
- Ability to communicate professionally
- Actively collaborate with other departments to align digital advertising campaigns with other ongoing initiatives
- Ensure implementation of best practice guidelines and follow company processes
- Must be a team player that is also comfortable working independently
- Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
The skills/qualifications we are looking for
- Minimum of 2 years of Google and FB/Instagram Ads account management experience required
- Minimum of 2 years of Digital Agency experience required
- Google and FB Ads Certification required
- Google Analytics experience a plus
- Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
- Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus
- Experience with Mobile Apps a plus
About Yassir
Yassir is the leading super App in the Maghreb region set to change the way daily services are provided. We currently operate in 45 cities across Algeria, Morocco, and Tunisia with recent expansions into France, Canada, and Sub-Saharan Africa, with backing (~$200M in funding) from VCs from Silicon Valley, Europe, and other parts of the world. We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.
Full Yassir profile