Marketing Lead

Job Title

Marketing Lead

Department: Marketing

Reports to: Head of Operations / COO

About Luna Joy

Luna Joy is a leading provider of mental health services, specializing in supporting women through their mental wellness journey. We offer holistic therapy and medication management to help women overcome challenges like postpartum mental health issues. Our dedicated team of professionals works in a collaborative, flexible, and remote environment, ensuring comprehensive care for our clients. We are rapidly expanding and committed to improving access to quality mental health services across the U.S.

LunaJoy was founded by Dr. Sipra Laddha and Dr. Shama Rathi, sisters-in-law and psychiatrists who experienced the fragmented maternal healthcare system firsthand during their own postpartum journeys. After witnessing the systemic gaps in specialized care during their clinical practice, they built LunaJoy to ensure that no mother has to navigate mental health hurdles alone. By joining, you are scaling a mission rooted in clinical expertise and personal lived experience.

Job Overview

LunaJoy is seeking a Marketing Lead to own and scale our digital acquisition efforts with a strong focus on paid performance marketing. This is a hands-on leadership role designed for someone who has scaled campaigns before, understands growth levers deeply, and is excited to build repeatable, efficient marketing systems from the ground up. In your first 30 days, you'll audit our current Meta spend and identify 3 high-leverage creative tests; by day 90, you'll have established a predictable weekly lead flow for our clinical team.

You will lead the execution and optimization of paid media across Google and Meta platforms while helping shape LunaJoy’s scalable growth strategy. This role is ideal for a marketer who combines strategic thinking, strong execution, and a builder’s mindset, and who is motivated by purpose-driven work with real-world impact.

As part of the Luna Joy team, you will play an essential role in directly supporting the mental health journey of one million women through purpose-driven innovation, unwavering compassion, and transformative care. You will need speed to adapt quickly and efficiently, and the drive to be 1% better every day, constantly striving for improvement. Additionally, you will demonstrate compassion and contribute to a positive work environment by giving and getting joy in your daily interactions. These values will enable you to effectively contribute to important areas of focus and responsibility.

Key Responsibilities

• **Paid Media Ownership & Scale:
• ** Own the full lifecycle of paid acquisition across Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram), with a focus on scaling spend efficiently while maintaining strong performance metrics.
• **Growth & Experimentation:
• ** Design and run structured experiments across creatives, audiences, funnels, and messaging to unlock scalable growth opportunities.
• **Performance Management:
• ** Track, analyze, and optimize against KPIs including CAC, CTR, CVR, ROAS, and lead quality, translating insights into clear actions.
• **Budget & ROI Management:
• ** Manage and allocate budgets strategically to maximize ROI while supporting long-term growth goals.
• **Audience & Funnel Strategy:
• ** Build and refine audience segmentation and funnel strategies using data-driven insights and lifecycle thinking.
• **Cross-Functional Collaboration:
• ** Partner closely with operations, clinical, and leadership teams to ensure marketing initiatives align with brand values, compliance requirements, and business objectives.
• **Scalable Systems & Processes:
• ** Help establish scalable marketing processes, reporting frameworks, and best practices to support LunaJoy’s continued growth.

Qualifications

• 4–7+ years of experience in digital marketing, growth marketing, or performance marketing
• 2+ years of hands-on experience managing and scaling Google Ads and Meta Ads campaigns
• Demonstrated success