yhangry

📮 APPLY HERE: https://yhangry.typeform.com/to/IqhXgdwo If you don’t apply via the Typeform, your application won’t be considered Job Title: Senior Performance Marketer Location: Hybrid or remote (European time zone) About yhangry Yhangry is a private chef marketplace. Think of us as Airbnb, but for finding a private chef to cook for any occasion. We help chefs work on their own terms and earn 3x more than working in restaurants. We have built the UK's largest community of 3000+ chefs and have just launched in the US. Description We are hiring a senior performance marketer who can scale yhangry’s demand side (meaning people looking for private chefs) and deliver profitable bookings. You are not (only) a Google Ads operator.
You are a performance-driven growth builder is excited to drive real bookings and revenue. You will own the entire acquisition engine: paid traffic, creative production, landing page conversion, tracking, and unit economics. Your mission is to discover and scale the winning acquisition model that increases our ROAS and profitably 10x’s our bookings.  Who will you be working with? I’m Heinin, one of the founders of yhangry. Since starting yhangry, Google and Meta ads have become key acquisition channels at yhangry, driving half of our client acquisition in the UK. We’ve just launched in the US, and we’ll be expanding globally next year, so we decided it’s the right time to bring this expertise in-house. This role is critical to the growth of yhangry. You’ll be working directly with me to scale our US performance marketing to 10x the level achieved in the UK. Responsibilities breakdown 50% - Paid ads: Build and run structured testing roadmaps for our paid ad channels. Scale our Google and Meta ads account 10x within while maintaining/improving our profitable ROAS. Test different campaign formats, structures, creatives, channels e.g. TikTok, Pinterest, Youtube, Spotify etc. Implement aggressive test-and-learn cycles to increase ROI. Launch campaigns in new geos as we expand globally. 20% - Creative production and iteration: Build a repeatable creative machine and test 20-30 new creatives per month. Improve performance, creative standards and build a library of winning formats to continue iterating / optimising. 20% - Conversion rate optimisation: create hypothesis and testing roadmap for ad landing pages to create a personalised acquisition journey and maximise conversion. Iterate on messaging, positioning, user flow based on data insights. 10% - Performance analysis and reporting: own reliable conversion tracking, offline conversions data and attribution across different channels. Build dashboards and reporting automation. Evaluate performance and opportunities based on commercial value: ROAS, CAC, AOV, LTV etc. Who You Are You are not just a channel manager — you are a growth hunter. You are obsessed with answering the question: “What is the winning acquisition model that takes this business from good to category-defining?” You get energy from: Running experiments that challenge assumptions Finding breakthrough ROAS, not incremental gains Turning complex data into insight and profit Owning performance fully: from first click to revenue Requirements (Must Haves) 6+ years of hands-on experience in Google Ads Scaled ad spend to $200k+ per month across multiple channels Demonstrated 3-5x ROAS improvements Acquisition experience in B2C marketplaces or local services (Airbnb, DoorDash/Deliveroo, Thumbtack, Bark, Shef, etc.) Deep, up to date knowledge of Meta, Google fundamentals and their mechanics Experience with landing page A/B testing Experience with creative testing frameworks High technical rigor in tracking, attribution and analytics Deep technical capability with: GA4 Google Tag Manager Dashboarding e.g. Looker Studio Conversion tracking & feed setup Bonus Points Technical background, e.g., computer science, engineering Self-sufficient in setting up server-side tagging, call tracking, enhanced conve

Senior Product Engineer - yhangry (YC W22) We're the UK's largest private chef marketplace, think Airbnb for private chefs. We’re currently across the UK and US enabling chefs to earn over 3x more than they would working in restaurants. We are currently rethinking the way customers and chefs curate in person events using AI to enable better human connections across the world. We're looking for a Senior Product Engineer to join our team. This is a founding-engineer-style seat: high ownership, direct impact, no layers. We’ve rebuilt our engineering culture around a simple belief. Engineers won’t spend most of their time writing code manually anymore. 🚀 Instead, the best engineers will: Design systems Orchestrate agents Self-learn from outcomes Ship products end-to-end with massive leverage ⚡️ What you'll do: Own large chunks of the core product end-to-end Ship features that directly move business metrics (conversion, retention, revenue) Work across the full stack - Laravel/PHP + React/TS, although open to new tech, especially building for AI Help shape the future of hospitality as we transition to an AI native company Get your work in the hands of users to get instant feedback Build with AI tools to move faster 👋 What we're looking for: You’ve adopted AI workflows and embrace the change engineering is going through 3+ years of production experience with Laravel/PHP and React Genuine product instinct - you think about the customer first You are curious, ambitious, love to innovate Startup DNA - you've thrived in small teams with ambiguity and shipped fast London-based with UK work rights (hybrid, once a week in North London) Nice-to-haves: Node, Go, Kubernetes, BigQuery, Python What's in it for you: Competitive salary - 80-120k + equity Autonomy and ownership, your work is the product, Direct access to founders, real ownership, no politics YC W22 backed, expanding globally If you're curious, want to build, innovate and have a real impact to the lives of people, get in touch 🚀