MBX
A global multi-brand beauty and personal care startup.
What MBX does
MBX (formerly Memebox) is a multi-brand beauty and personal care startup headquartered in San Francisco. The venture-backed company has raised over $190M in funding from prominent investors, including Formation 8 & Group, Goodwater Capital, Johnson & Johnson, Pear VC, Y Combinator, and other Silicon Valley VCs. Memebox operates a portfolio of beauty and personal care brands that are co-developed with strategic partners like Sephora and Ulta, using data-driven insights to identify white space opportunities in the market. The company’s products are made in Korea, leveraging the latest K-beauty innovations in the formula, packaging, and speed-to-market. MBX has offices in San Francisco, Seoul, Shanghai, and Taipei, and its brands include Kaja, I Dew Care, Pony Effect, I’m Meme, and Nooni.
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Company facts compiled from public sources and last refreshed 9 September 2026. Details change; treat the company’s own site as the authority.