LUS Brands

Hair care products for curly hair.

YC-W18Consumer -> Apparel and CosmeticsEarly

What LUS Brands does

LUS (Love Ur Self) Brands is a "non-beauty"​ beauty brand startup based in Toronto, Canada. Launched as an e-Commerce brand in Jan 2017, LUS aims to create innovative products that help consumers embrace their own natural and unique features, instead of altering or masking them. Our first product line, Love Ur Curls, consists of a simplified 3-step system for consumers with naturally curly/textured hair. Our innovative styling products are water-activated and customized for different hair types: wavy, curly, and kinky-coily.

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Company facts compiled from public sources and last refreshed 9 September 2026. Details change; treat the company’s own site as the authority.

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