Fort

About Fort Fort is a San Francisco-based wearables company. We are building a premium health tracking device for people who want to keep their bodies strong and capable for life. Fort helps people understand their training, recovery, and progress in a way that feels clear, useful, and motivating. We care about creating a product and brand that feel refined, human, and deeply useful: part health companion, part beautiful object, part new ritual for strength and longevity. About the role Fort is looking for a Community Manager to bring the brand to life through intimate, thoughtful real-world experiences. This role is for someone who understands the feeling of a great room: the right people, the right setting, the right energy, and the small details that make guests feel welcomed and cared for. You’ll create and host Fort experiences across fitness, wellness, strength, recovery, and product education. These may include training sessions, prototype feedback gatherings, coach salons, boutique gym events, creator workouts, recovery pop-ups, private dinners, or small community meetups. The goal is to make Fort feel real, desirable, and trusted, while turning each experience into meaningful relationships, customer insight, and beautiful content. The kind of person we’re looking for You have a natural sense for hosting. You know how to make people feel comfortable, included, and excited to be part of something early. You have strong taste and care about details: the venue, the guest list, the lighting, the follow-up, the way people are greeted, and the way the experience is remembered afterward. You are organized, warm, socially intuitive, and reliable. You can represent Fort with polish and credibility in rooms with customers, coaches, creators, athletes, studio owners, and wellness partners. What You’ll Do Create thoughtful Fort experiences Plan and host small Fort gatherings, workouts, feedback sessions, wellness moments, community events, and brand activations. Design experiences that feel intimate, elevated, and genuinely useful, never generic or overly corporate. Think through the full guest experience: invitation, arrival, flow, conversation, product interaction, content moments, and follow-up. Make people feel welcomed, considered, and excited to stay close to Fort. Build relationships in fitness and wellness Develop relationships with boutique gyms, luxury gyms, private training studios, wellness centers, recovery spaces, coaches, creators, athletes, and local fitness communities. Help Fort understand where our early customers spend time, who they trust, what they care about, and how they talk about training, health, recovery, and longevity. Act as a thoughtful ambassador for Fort in the fitness and wellness world. Capture the feeling of the room Make sure each event creates value beyond the moment itself. Plan simple content capture before each event: photos, short clips, guest quotes, founder content, testimonials, customer stories, and social moments. Notice the useful details: what people react to, what they ask about, what feels exciting, what feels confusing, and what language they use. Create post-event recaps with what happened, who attended, what we learned, what content was captured, and what relationships or opportunities to follow up on. What We’re Looking For Experience creating events, brand experiences, community gatherings, wellness pop-ups, boutique fitness events, run clubs, creator events, ambassador programs, or hospitality-driven moments. A deep understanding of fitness and wellness culture. You do not need to be an elite coach, but you should be fluent in the world of training, recovery, strength, longevity, boutique gyms, and premium wellness. Strong hospitality instincts. You know how to make an experience feel personal, considered, and memorable. Excellent taste. You can tell when something feels special versus thrown together. Comfort with customers, coaches, creators, athletes, studio owner

About Fort Fort is a San Francisco-based wearables company. We are building a premium health tracking device for people who want to keep their bodies strong and capable for life. Fort helps people understand their training, recovery, and progress in a way that feels clear, useful, and motivating. We care about creating a product and brand that feel refined, human, and deeply useful: part health companion, part beautiful object, part new ritual for strength and longevity. About the role Fort is hiring a Founding Designer to define how Fort looks, feels, and communicates across product, brand, and growth. This person will shape the visual and product experience of a premium wearable for strength and health, focusing on the app with opportunities to oversee creative across other moments like product marketing, social, email, packaging, and community. You’ll be empowered with the best tools, a design-focused environment, and resources to work with or hire others into the design team at Fort. The design bar for Fort should feel like premium apparel, boutique wellness, and modern health brands, rather than traditional fitness tech. We are building something that feels beautiful enough to wear every day, useful enough to change behavior, and clear enough to understand within seconds. Why this role matters Fort needs to become instantly understandable and desirable. Strength is one of the most important parts of long-term health, but most fitness products still make it feel niche, manual, intimidating, or overly technical. Fort’s job is to make strength and recovery feel like a natural part of everyday health, and an inevitable part of an aspirational lifestyle. The right person will help make Fort feel premium, trustworthy, warm, and culturally relevant across every touchpoint: the app, the website, the product story, the social presence, the preorder funnel, the launch, and the way customers first experience the brand. What You’ll Do Define Fort’s visual system Own Fort’s design language across app, marketing, social, and other brand surfaces. Build a system that feels premium and restrained without becoming vague or generic. Create a visual identity that can scale across product UI, landing pages, paid ads, founder content, emails, investor updates, creator assets, and launch moments. Set standards for typography, layout, hierarchy, color, imagery, motion, and art direction. Design product experiences Shape the Fort app experience across workout summaries, weekly progress, muscles trained, strength trends, recovery context, and health narratives. Make training data feel clear, calm, useful, and emotionally resonant. Help translate complex sensor data, strength tracking, and recovery signals into simple product moments people can actually understand and act on. Design interfaces that feel premium and intelligent, not clinical, crowded, or gamified in a cheap way. Shape Fort’s creative direction Art-direct product renders, on-wrist visuals, lifestyle scenes, animations, packaging moments, and launch creative. Collaborate with 3D artists, content producers, photographers, marketers, coaches, community leads, and founders. Help define the world Fort belongs in: premium health, modern strength, boutique wellness, longevity, design, and everyday capability. Make strength feel like health infrastructure, not a niche gym-bro feature. What We’re Looking For 5+ years of experience in product, mobile, or brand design. An exceptional portfolio with strong taste, clear thinking, and polished execution. Experience designing for premium consumer, wellness, fitness, fashion, beauty, health, hardware, lifestyle, or hospitality brands. Strong product UI instincts, especially around making data, progress, and health insights feel clear and motivating. Ability to design growth surfaces that convert without feeling loud, cheap, or generic. Excellent typography, layout, hierarchy, visual storytelling, and art direction.

About Fort Fort is building a premium health tracker for people who want to stay strong, capable, and in control of their bodies for life. We are creating a screenless wearable and app experience that helps people understand whether their training, recovery, and daily movement are adding up. The product sits at the intersection of wellness, strength, design, and consumer technology. We are preparing for our next phase of waitlist, pre-order, and launch growth. About the Role We are looking for a Growth Marketing Lead to own Fort’s acquisition and conversion engine across paid social, landing pages, waitlist, lifecycle, and referrals. You should be highly analytical, creative, and execution-oriented. You should care about CAC, conversion rate, and funnel performance, but also understand that Fort is a premium consumer brand where growth cannot feel cheap, spammy, or generic. What You’ll Own Paid social growth Own Fort’s paid social testing across Meta, TikTok, and other relevant channels. Develop campaign structures, creative testing plans, audience strategies, retargeting flows, and budget recommendations. Work with creative partners to turn product footage, founder content, UGC, testimonials, and lifestyle assets into ads that convert. Landing page conversion Improve Fort’s landing page and pre-order funnel through structured testing. Identify where users drop off, propose copy and UX improvements, test different hooks and offers, and work with design/engineering to ship changes that improve conversion. Waitlist and funnel growth Own the strategy for moving people from first touch to email signup, from email signup to pre-order, and from pre-order to advocacy. Build segmented journeys for different customer types and identify the messages, offers, and proof points that move people forward. Email/SMS lifecycle Build and optimize Fort’s email and SMS flows, including welcome sequences, waitlist nurture, abandoned checkout, pre-order education, launch campaigns, referral prompts, customer updates, and re-engagement. Write or brief copy that feels premium, human, and clear. Referral mechanics Design and test referral programs, waitlist incentives, sharing loops, and community-driven growth mechanics. Think creatively about how Fort can encourage people to share without making the brand feel gimmicky. Reporting Create a clear, regular growth report covering traffic, CAC, creative performance, conversion rate, waitlist growth, pre-orders, funnel drop-off, email/SMS performance, learnings, and next tests. You should be able to explain not just what happened, but why it happened and what we should do next. What We’re Looking For At least 3 years of growth marketing experience, ideally in consumer ecommerce, DTC, wellness, fitness, beauty, apparel, hardware, or consumer subscription. Experience managing paid social campaigns on Meta and/or TikTok. Strong understanding of ecommerce funnels, landing page optimization, email/SMS lifecycle, and conversion rate improvement. Ability to write clear, compelling marketing copy or brief it well. Strong analytical instincts and comfort with tools like Meta Ads Manager, TikTok Ads Manager, Google Analytics, PostHog, Shopify, Klaviyo, Attentive, or similar platforms. Experience running structured experiments and turning results into decisions. Ability to work cross-functionally with founders, designers, engineers, editors, creators, and agencies. Comfort operating in an early-stage startup environment where priorities move quickly and data is sometimes imperfect. You Might Be a Fit If You can look at an ad account, landing page, email flow, and checkout funnel and quickly identify the biggest leaks. You think creative strategy is central to paid social performance. You care about the difference between cheap attention and qualified demand. You know how to build simple, useful dashboards and weekly reports. You can balance performance marketing with brand taste. You are excited by consumer healt

About Fort Fort is a San Francisco-based wearables company. We are building a premium health tracking device for people who want to keep their bodies strong and capable for life. Fort helps people understand their training, recovery, and progress in a way that feels clear, useful, and motivating. We care about creating a product and brand that feel refined, human, and deeply useful: part health companion, part beautiful object, part new ritual for strength and longevity. About the role Fort is looking for a Social Content Intern to help capture the world around Fort: beautiful training spaces, wellness rituals, product moments, community events, founder perspective, and real people building stronger, more capable lives. This role is not about making loud ads or generic startup content. It is about creating short-form videos that feel intimate, aspirational, and real. You’ll help film and edit content for TikTok, Instagram Reels, and YouTube Shorts, with a focus on luxury wellness, boutique fitness, hospitality, strength, recovery, and the sensory details that make Fort feel special. Some content will show the process of building Fort, especially where product craft, materials, engineering, testing, and technical excellence matter. But the broader goal is to make people feel the world Fort belongs in. What You’ll Do Film and edit short-form videos for TikTok, Instagram Reels, and YouTube Shorts. Capture beautiful, natural moments across gyms, wellness spaces, events, product testing, founder days, customer conversations, and community gatherings. Turn raw footage into short videos that feel elegant, warm, and native to social. Help create hooks, captions, subtitles, thumbnails, and simple edits. Repurpose content across TikTok, Instagram Reels, YouTube Shorts, and founder channels. Capture moments that show product craft: materials, prototypes, sensor testing, design decisions, gym testing, and the technical work behind a premium wearable. Track basic performance and help identify which formats feel worth repeating. What We’re Looking For You are early-career, in college, recently graduated, or building your own portfolio in social content. You understand TikTok, Instagram Reels, internet pacing, hooks, subtitles, and native short-form formats. You have good visual taste and a feel for what makes a moment beautiful, intimate, or worth watching. You are interested in luxury wellness, boutique fitness, hospitality, strength training, recovery, design, or premium consumer brands. You are comfortable filming casually and making real moments feel polished without overproducing them.. You are organized enough to manage footage, drafts, edits, revisions, and publishing support. Nice to Have Experience filming or editing wellness, gym, hospitality, fashion, beauty, lifestyle, founder, or consumer product content. Comfort with CapCut, Premiere, Final Cut, TikTok editing tools, Canva, or similar. A personal TikTok, Reels, or content portfolio. Interest in boutique fitness, strength training, wellness culture, design, hospitality, or consumer startups. Location San Francisco preferred. Remote or hybrid may be considered for the right person, but this role is strongest if you can regularly capture in-person content.

About Fort Fort is a San Francisco-based wearables company. We are building a premium health tracking device for people who want to keep their bodies strong and capable for life. Fort helps people understand their training, recovery, and progress in a way that feels clear, useful, and motivating. We care about creating a product and brand that feel refined, human, and deeply useful: part health companion, part beautiful object, part new ritual for strength and longevity. About the role Fort is looking for a Social Media Content Producer to shape and grow our social presence across TikTok, Instagram Reels, YouTube Shorts, and founder-led channels. This role is for someone who understands luxury wellness, boutique fitness, hospitality, visual storytelling, and internet-native content. You’ll help define how Fort shows up in the world: beautiful training spaces, thoughtful wellness rituals, intimate community moments, premium product storytelling, founder perspective, and the craft behind building a new health wearable. Some content will still show the process of building Fort, especially where technical excellence matters: motion sensing, product testing, materials, hardware design, machine learning, app experience, and the care behind the device. But the center of gravity should be the world Fort is creating around strength, health, beauty, and long-term capability. What You’ll Do Own Fort’s content calendar across TikTok, Instagram Reels, YouTube Shorts, and related channels. Film and edit (or sometimes direct a crew to film and edit) product-led, community-led, wellness-led, founder-led, and behind-the-scenes content. Develop repeatable content formats around luxury wellness, strength training, recovery, premium health tracking, beautiful gyms, community events, product craft, and customer stories. Turn raw footage, founder ideas, product updates, customer conversations, and event moments into strong social concepts. Write hooks, captions, scripts, subtitles, and simple creative briefs. Capture content at gyms, wellness spaces, events, prototype tests, community gatherings, founder workdays, and product moments. Manage weekly publishing and help maintain a consistent Fort social voice. Track performance and use audience insights to improve hooks, pacing, topics, formats, and distribution. Repurpose strong ideas across Fort accounts, founder accounts, Instagram, TikTok, Shorts, email, and other channels. Stay close to platform trends, internet language, fitness/wellness conversations, luxury wellness culture, and emerging content formats. What We’re Looking For 4+ years of experience in social media, content production, digital storytelling, creator work, or a related field. Experience creating content for a brand, founder, creator, hospitality group, wellness company, fitness brand, fashion/beauty brand, or premium consumer product. Strong short-form video instincts: hooks, pacing, structure, subtitles, retention, and native platform feel. A strong understanding of TikTok, Instagram Reels, YouTube Shorts, and how content spreads. Excellent writing skills and the ability to turn raw ideas into clear, engaging social copy. Strong taste across visuals, editing, storytelling, music, interiors, people, product moments, and internet culture. Comfort filming real people and real moments without making them feel overly staged. Ability to manage multiple content projects, timelines, drafts, feedback, publishing needs, and performance reviews. A genuine interest in fitness, wellness, strength training, recovery, premium consumer products, hospitality, and culture. A thoughtful approach to performance data: you know how to study what worked and turn it into better creative. Example Content Areas Beautiful gyms, boutique studios, wellness spaces, and recovery environments. Fort-hosted workouts, dinners, community gatherings, and product feedback events. Product-on-body moments that show Fort as part of a daily