What the role involves
About us
Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production.
Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more. We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.
The role
We're looking for a Growth Manager to drive pipeline across paid channels, website, lifecycle marketing, and support community initiatives. You'll work alongside our Growth Lead and broader Growth team, owning day-to-day execution across paid ads, conversion optimisation on our site, the community touchpoints that surface Encord within the ML ecosystem, and the email and nurture programmes that turn first-touch interest into qualified demos.
This is a hands-on execution role: you'll be in the accounts, the CMS, and HubSpot daily, shipping tests, iterating on what works, and connecting output directly to revenue. The ideal candidate pairs analytical rigour with a bias for action — someone who's comfortable pulling performance data, spotting what's broken, and fixing it fast.
What you'll do
Drive high-intent leads from paid, web, and lifecycle programmes to a qualified demo
Own day-to-day operations across our primary paid channels — Google Ads and LinkedIn Ads — with scope to expand into platforms like X, Reddit, ChatGPT, and more
Run conversion optimisation across our website — landing pages, CTAs, forms, and key buyer journeys — to lift demo requests and qualified lead volume
Own lifecycle and email marketing — nurture sequences, post-event follow-up, dormant-lead reactivation, newsletter operations, and the HubSpot workflows behind them
Support our events strategy with paid promotion, pre and post-event nurture, and the follow-up sequences that convert in-person presence into pipeline
Report on and analyze campaign and programme performance in HubSpot, automating reporting and sharing insights with Sales and leadership
Who we're looking for
Hands-on and experimental - you're comfortable owning accounts and budgets day-to-day, running tests, and iterating quickly on what the data tells you
Proficient with attribution and CRM tools like HubSpot, with a clear understanding of how paid activity maps to pipeline
Technically curious and able to get up to speed fast on ML/AI concepts - enough to speak the language of the audience you're reaching
Experience requirements
3+ years hands-on experience in B2B growth, paid acquisition, or a commercially rigorous field
Hands-on experience with Google Ads and LinkedIn Ads
Experimental — you're comfortable owning accounts, budgets, and programmes day-to-day, running tests, and iterating quickly on what the data tells you
Proficient with attribution and CRM tools like HubSpot, with a clear understanding of how paid, web, and lifecycle activity map to pipeline
Quick to pick up new tools and workflows — you're already using AI to work faster and smarter, and you're curious about where it goes next
Technically curious and able to get up to speed fast on ML/AI concepts — enough to speak the language of the audience you're reaching
Why Encord?
Competitive salary, commission, and equity in a high-growth start-up
Strong in-person culture — most of the team works from our London office 3+ days/week
25 days annual leave + UK public holidays
Annual learning & development budget
Travel for customer visits, events, and conferences across the UK and Europe
Company lunches twice a week
Monthly socials & bi-annual team offsites
About Encord
Encord is the data layer for physical AI. We're how the world's most ambitious AI teams turn messy, multimodal data into production systems - from humanoid robots to autonomous vehicles to smart infrastructure. 300+ teams including Toyota, Skydio, and Maxar rely on Encord to curate, manage, and align the data their models actually need. $110M raised. San Francisco, New York, and London.
Full Encord profile