Founding GTM Manager

at Vector Legal — A premier AI-native law firm & legal operating system for Startups.

San Francisco, CA, USFull-time3+ years$80K - $200K0.10% - 0.30% equityYC-W26

What the role involves

About the Role

We’re hiring a Founding GTM Manager to help build and scale the commercial engine for Vector Legal. Vector Legal is an AI-native law firm and legal operating system for startups, combining experienced startup counsel with an AI-powered legal platform to help founders move faster across financings, contracts, hiring, governance, diligence, and legal operations.

This role sits at the intersection of sales, customer development, founder relationships, and go-to-market strategy. You’ll work directly with the founding team to identify high-intent startup customers, run outbound and inbound sales motions, refine messaging, support customer onboarding, and turn early traction into a repeatable GTM system. This is a high-ownership role for someone who wants to operate close to the founders, sell a category-defining product, and help shape how startups buy legal services in an AI-native world.

What You’ll Do

Build and manage outbound campaigns targeting startup founders, operators, and finance/legal decision-makers

Own the early sales funnel from prospecting through qualification, demos, follow-up, and close support

Develop GTM messaging around Vector Legal’s core offerings, including startup counsel, financings, contracts, data rooms, cap tables, and AI-assisted legal workflows

Work closely with founders to identify ICP patterns, buying triggers, objections, and expansion opportunities

Manage CRM hygiene, pipeline reporting, and weekly GTM metrics

Support inbound lead follow-up and help convert founder interest into active customer conversations

Create lightweight sales collateral, email sequences, founder-facing materials, and vertical-specific messaging

Partner with product and legal teams to translate customer feedback into clearer packaging, positioning, and product priorities

Help design repeatable processes for onboarding, referrals, partnerships, and customer success handoffs

Represent Vector Legal with a high degree of professionalism, judgment, and urgency in founder-facing conversations

Qualifications

2 to 5 years of experience in GTM, sales, business development, founder-facing customer success, or startup operations

Experience selling or supporting B2B, SaaS, legal tech, fintech, or startup-focused services preferred

Strong written communication skills and ability to write clear, direct, high-converting founder-facing copy

Comfort running outbound, managing a pipeline, and speaking with startup founders and executives

Strong commercial judgment and ability to understand customer pain quickly

Highly organized, metrics-oriented, and comfortable owning a CRM and sales process from scratch

Ability to operate independently in an ambiguous, fast-moving startup environment

Strong product intuition and interest in AI, legal services, startups, or professional services transformation

High agency, low ego, and a willingness to do both strategic GTM work and hands-on execution

Comfort working directly with founders and iterating quickly based on market feedback

About Vector Legal

A modern solution for Startup legal. Vector combines premier lawyers/paralegals (averaging 10+ years of Big Law experience) + custom-built AI, so our clients get world class startup legal service at a fraction of Big Law rates. See our client testimonials - https://www.vectorlegal.com/testimonials. Services: fundraise & priced rounds | customer contracts | international flips | complex formations | grow your team | agentic data rooms | e-signatures | cap table management | legal health checks | mergers & acquisitions | co-founder separations | dissolutions.

Full Vector Legal profile

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