Senior Webflow Developer & CRO Specialist

Our Story

Short Story is an award winning, technology-powered retailer dedicated to petite women 5'4" and under. Our mission is to create a seamless shopping experience for millions of petite women so they can dress with effortless confidence.

As a fast-growing startup, we're revolutionizing retail with a data-driven learning system that leverages customer feedback to create tailored products. We've been recognized by top publications like Forbes, Fortune and are backed by top investors who share our vision of building the world's next great consumer brand.

Our Values

We're building a company with intention and purpose. Our culture thrives on data insights, exceptional commitment to fit, and the urgency to move quickly on what matters.

✨ Transform Lives. We're customer-first. Everything we create exists to give her confidence.

⚡️ Demand Excellence. We deliver only our best work, in Fit and Finish. We obsess about details others overlook.

💪 Embrace Challenges. We see obstacles as opportunities to invent better solutions.

💡 Think Differently. We get a thrill from finding better solutions others haven't seen.

About the Role

We’re looking for someone who is obsessed with creating a constantly evolving and improving website experience. You are a master of implementation and strategic thinking and can put yourself in a customer’s shoes to understand what motivates them to purchase

In this role, you will be responsible for building, testing, and improving the site to drive growth. The Senior Webflow Developer & CRO Specialist will work closely with design, brand, and growth to continuously improve our online experience.

You'll be deep in Webflow every day, translating designs into high-fidelity pages, running experiments, and continuously finding ways to improve conversion performance. You take pride in clean, precise implementation and you bring a CRO mindset to everything you build — not just executing what you're told, but identifying what to test and why.

What you'll do

Website Development & Webflow Ownership

Own the implementation and ongoing maintenance of our Webflow-hosted website

Work directly with design to build engaging web content

Build systematic, reusable components aligned with our design system

Ensure pages are responsive, fast, and production-ready across all devices

Support landing pages, redesigns, and iterative improvements

Ensure pages are properly structured for search engine crawlability and indexing (meta tags, page hierarchy, schema basics)

CRO Strategy & Experimentation

Own the CRO experimentation roadmap — identifying opportunities, forming hypotheses, and prioritizing tests

Implement A/B tests and CRO experiments end-to-end

Ensure test variants are isolated, stable, and correctly deployed

Validate that experiment events and conversion tracking fire correctly

Analyze results, draw conclusions, and iterate

Performance Monitoring & QA

Monitor page performance, usability, and conversion behavior

Catch issues and regressions before they become problems

Maintain high-quality standards for everything that ships

Cross-Functional Collaboration

Partner with Growth to align experimentation priorities with business goals

Collaborate closely with Design to bring their vision to life accurately

Communicate tradeoffs and constraints clearly

What We're Looking For

3–6 years of hands-on Webflow experience — you can build complex, scalable pages with confidence and speed

Experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments

Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests

Demonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics

Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) an