Senior Performance Marketer for a Rapidly Growing Consumer AI Healthcare Company 🚀

A rare opportunity to be a Senior Performance Marketer at MDalgorithms, a fast-growing AI consumer healthcare company ✨

This role is ideal for someone with deep Meta Ads experience in DTC, ecommerce, or subscription businesses.

About the company & mission

Our founders started MDalgorithms because they saw that 90% of people couldn't access a dermatologist. Today, our brands, MDhair, MDacne and Nuvane automatically analyze the skin or hair using our AI technology and then deliver a customized treatment kit to the customers' doorstep.

We have 3 brands

• MDhair - the first fully customized hair regrowth treatment kit. Analyze your scalp with a photo, get a personalized regrowth plan.
• MDacne - the #1 dermatology app in the US & UK App Store. 5M+ downloads. Analyze your acne from a selfie, get a customized treatment kit.
• Nuvane - next generation longevity skincare, customized using AI and powered by our proprietary SenoP3™ formula.

MDalgorithms has achieved phenomenal growth, and we continuously seek exceptionally talented individuals who can support our innovation and creativity. This is a fully remote role for candidates based in the US, UK, or Canada, so collaboration and flexibility are key to the success of our company.

The Opportunity

We are looking for a hands-on Senior Performance Marketer to own approximately $1M/month in paid social spend across MDhair, MDacne, and Nuvane. You will work directly with our CEO to scale access to personalized dermatology care across all three brands.

You will own day-to-day campaign performance across paid social channels, with a strong focus on Meta Ads, and help us expand and optimize channels such as Snapchat, Pinterest, YouTube, X, and other additional paid acquisition channels.

You will be responsible for launching campaigns, managing budgets, reading performance data, identifying what is working, and turning those insights into better tests, better creative briefs, and better CAC, ROAS, LTV, and payback outcomes. You will work closely with our growth, creative, design, and analytics teams to scale winning campaigns across three high-growth DTC health and wellness brands.

This is a hands-on role combining execution, analysis, and creative testing strategy. The right person is highly analytical, fast-moving, comfortable inside ad accounts every day, and excited to help build a paid social machine that can scale across multiple brands.

What We're Looking For

• 5+ years of hands-on paid social or performance marketing experience, ideally in DTC, ecommerce, health, beauty, wellness, or subscription businesses
• Deep experience managing and optimizing Meta Ads campaigns across prospecting, retargeting, creative testing, and scaling
• Experience with at least some of the following channels: Snapchat Ads, Pinterest Ads, YouTube Ads, X Ads, TikTok Ads, Apple Search Ads, or other paid acquisition platforms
• Strong understanding of performance metrics including CAC, ROAS, MER, LTV, AOV, CVR, CPA, CPM, CTR, payback period, and contribution margin
• Experience managing meaningful monthly ad spend and making budget allocation decisions based on performance data
• Ability to structure clean creative tests, audience tests, landing page tests, and funnel experiments
• Strong creative intuition. You understand how hooks, angles, offers, UGC, testimonials, statics, and video ads translate into performance
• Comfort working with designers, creative strategists, editors, and copywriters to turn performance insights into better ads
• Strong analytical skills and comfort building or maintaining reports in spreadsheets, ad platforms, GA4, Triple Whale, Northbeam, Looker, or similar tools
• A self-starter who can operate without heavy process, move quickly, and create structure where needed
• Clear, concise communicator, written and verbal

Bonus Points

• Experience scaling paid social for DTC health, beauty, skincare, haircare, wellness, or telehealth brands
• Experience with subscription ecommerce and recurring revenue models
• Exp