What the role involves
About LiveFlow
We are building the next-generation accounting and finance platform to enable lean finance teams to run massive enterprises.
We have raised over $21M from top-tier investors including:<u>YC</u>,<u>YC Continuity</u>,<u>Valar</u><u>Seedcamp</u>,<u>WndrCo</u>,<u>Moonfire,</u><u>Bradley Horowitz</u> (VP Product, Google) and more.
We are helping thousands of companies to streamline their financial workflows and we have<u>hundreds of 5/5 ratings on G2.</u>
Our founding team previously worked at Europe's fastest growing fintech,<u>Revolut.</u>
About the Role
We're looking for a Performance Marketing Manager to lead our multi-channel performance marketing strategy across paid search, paid social, direct mail, creative experimentation, and more.
Your mission is to drive qualified signups and demo requests while building brand awareness among finance leaders. This is an IC role reporting directly into the founding team. You'll be our first dedicated performance marketing hire — so you should be equal parts analytical and creative, and comfortable building the playbook.
What You'll Do
Own multi-channel performance marketing: paid search, paid social, direct mail
Build and scale brand awareness campaigns targeting finance & accounting teams
Identify and test new channels — always looking for the next scalable lever
Brief, test, and iterate on ad creative and landing pages with our design team
Manage budgets against CAC and ROAS targets — scale what works, cut what doesn't
Set up tracking, attribution, and reporting across all channels
Run structured experiments on copy, creative, audiences, and bidding strategies
Monitor competitive activity and spot new opportunities
What We're Looking For
3–6 years managing multi-channel performance marketing for a B2B SaaS company
Proven track record driving measurable pipeline, not just clicks and impressions
Deep proficiency in Google Ads, Meta Ads Manager, and ideally LinkedIn and Twitter
Highly analytical
Highly creative; you can write or brief compelling copy for a finance audience
Experience with or curiosity about non-digital channels like direct mail and affiliates
Strong grasp of conversion tracking, UTM structures, and multi-touch attribution
Comfortable in a fast-moving startup where you'll build processes from scratch
Bonus Points
Experience marketing to finance teams, CFOs, or accounting professionals
Familiarity with HubSpot, Salesforce, Clay, or similar platforms
Experience with landing page optimization and CRO
You've been an early marketing hire at a startup before
About LiveFlow
LiveFlow is the unified AI-ERP & FP&A platform. We're on a mission to transform the $200B+ accounting & finance industry by replacing the fragmented, legacy finance stack with one intelligent system — eliminating the manual operational work for accounting & finance teams. Serving +6,000 businesses. HQ in New York, with team members around the globe.
Full LiveFlow profile