Demand Generation Manager
at GrowthBook — Open source feature flagging and A/B testing
What the role involves
The role
GrowthBook powers experimentation for Khan Academy, Dropbox, Pepsi, and Sony, and 3,000+ other companies, and most of the market still hasn't heard of us. This job exists to help bridge that gap.
You'll work directly with our Director of Demand Generation to build out the demand engine: ads, webinars, nurtures, emails, campaigns, reporting, and everything in between. We have channels that work and early wins to build on. What we don't have is a finished playbook. You'll help write it, then watch the company scale on what you built.
We have two motions and you'll help feed both: self-serve signups from developers, product, and experimentation teams who find us through open source, and pipeline for our sales team selling to enterprises.
What you'll do
Help run paid acquisition (Google, LinkedIn, Reddit, programmatic, and whatever we discover works)
Build and improve email and nurture programs across the full journey, from first docs visit to free user to sales conversation
Partner with content and product marketing to turn what they make into pipeline: launches, webinars, guides, customer stories
Assist on event marketing, from planning and promotion through the follow-up that turns attendees into opportunities
Help build integrated campaigns that tie channels together around product moments, key audiences, and what we learn along the way
Report on what matters: signups, pipeline, and revenue influenced, not vanity metrics
Document what works as you go, because you're helping write the playbook the team will scale with
What you'll bring
3–5 years in B2B demand generation or growth marketing
Experience marketing technical SaaS to technical audiences (developers, data teams, product teams) and the judgment to know what they'll ignore
Hands-on paid media skills across at least a few of: Google, LinkedIn, Reddit, programmatic
Comfort with ambiguity. You'd rather have open questions and room to run than a tidy lane.
Fluency with a modern stack (HubSpot or Marketo, plus intent and analytics tools like Reo.dev) and the data skills to know if your campaigns actually worked
You use AI in your daily workflows, especially the repetitive parts of demand gen
Nice to have
Experience at an open-source or PLG company with a sales-assisted motion
You've run your own A/B tests on campaigns and landing pages
ABM experience
What we offer
Competitive salary and bonus
100% remote work from anywhere in North America
Health, vision, and dental benefits (we cover 100% of the cost for employees and 95% for dependents)
401K plan, plus % matching
Generous tech stipend for your home office (or co-working space)
Regular off-sites in exciting places (our latest one was in Hawaii, and the one before that in the Dominican Republic)
GrowthBook is an equal opportunity employer, and is committed to creating an inclusive, supportive environment for all employees. If this role excites you but you don't check every box, apply anyway. Builders rarely fit templates.
About GrowthBook
GrowthBook is an open source platform to help companies make data-driven product decisions with feature flags and A/B tests. Existing SaaS solutions like LaunchDarkly require a company to send all of their data to them. This results in high costs, data compliance issues, and vendor lock-in. As a result, many companies end up building their own platforms in-house, which can take thousands of hours of work and lots of headaches. To solve this, GrowthBook uses a company's existing data infrastructure and business metrics. We believe feature flags and experimentation are the right way to build products at scale and that they will become a standard part of the development process. GrowthBook is well positioned to be a leader in this growing market.
Full GrowthBook profile