Visual Designer

The role

Elayne is hiring a Visual Designer to bring our product and brand to life across every visual touchpoint.

This is a hands-on design role for a creative generalist who wants real ownership: to define how a new category should look, move, and feel across all static and dynamic content.

This is not a traditional graphic design role. It is also not a pure product design role or a brand strategy role. You will work across product visuals, website design, motion, marketing materials, print collateral, social assets, decks, and customer-facing education.

This role will report to Head of Growth and work closely with product and company leadership. Because the role touches both brand and product surfaces, you’ll get to partner closely with the Lead Product Designer on in-product visuals, motion, and interactions.

What you’ll build

As Elayne’s Visual Designer, you will help build the visual system behind a new category of family, legal, and financial software.

• A product visual layer that feels clear and trustworthy

You will design the visual details that make Elayne easier to use: overlays, cards, empty states, onboarding graphics, icons, illustrations, diagrams, loading states, confirmation moments, and lightweight animations.

• Motion and storytelling that bring the product to life

You will create short animations, product walkthroughs, web interactions, social clips, and storyboards that make complex workflows easier to grasp.

• A web presence that explains the product simply

You will design website and landing page visuals that help families, partners, and customers quickly understand what Elayne does and why it matters.

• A library of materials the company can use every day

You will design flyers, postcards, one-pagers, pitch deck visuals, customer PDFs, email graphics, social assets, event materials, and reusable templates so the team can move faster without redesigning from scratch.

Location and expectations

This is a full-time role based with the team in New York City.

We're a small, high-trust team working in a category that's complex, personal, and important. We move quickly, communicate directly, and hold a high bar for the experience we deliver. We care about outcomes more than process. The best work here comes from being close to the details: a confusing user moment, a sales gap, a customer question, a workflow that needs to be clearer. We expect people to pull in the right teammates and turn what they learn into better systems for everyone.

We expect this person to use AI as leverage: exploring directions faster, prototyping interactions, generating rough concepts, speeding up production. AI should help you move faster, but the final work should still feel careful, intentional, and human.

What you’ll bring

2–5+ years of experience in brand, visual, web, motion, or digital design

A strong portfolio showing work across web, brand, marketing, and product-adjacent design

Excellent Figma skills and comfort moving quickly from rough concept to finished asset

Strong fundamentals in typography, layout, hierarchy, color, composition, and visual storytelling

Comfort designing marketing and print materials, from one-pagers and decks to event collateral

Strong attention to detail and the ability to keep work consistent across many surfaces

What would make you stand out

Familiarity with motion and graphics tools like After Effects, Jitter, Lottie, Rive, Illustrator, Photoshop, or Premiere

Experience with motion, animation, and video: product walkthroughs, short-form social clips, web interactions, or lightweight animated assets

Comfort designing for real web experiences in Framer or Webflow

Ability to sketch, storyboard, or prototype ideas quickly before turning them into polished assets

You use AI as leverage, already using creative and productivity tools to move faster and improve your work

Compensation

The expected salary range for this role is $90k to $120k annually, plus equity. This range represents a good-fait