What the role involves
**Please review the following description before submitting your information. All details must be provided in English.
Coba is a cross-border account that facilitates the seamless management of finances for professionals in the US and Mexico, enabling them to operate in two currencies effortlessly.
The ideal candidate will excel at fostering meaningful interactions between various stakeholders while prioritizing the overall client experience.
We are looking for an experienced Marketing Professional to extend our marketing efforts and help us grow our user base. This role is ideal for a creative, strategic thinker who can build and execute marketing campaigns tailored to cross-border professionals, with a deep understanding of both US and Mexican markets.
Responsibilities
- Develop and execute multi-channel marketing strategies to drive customer acquisition and engagement.
- Design and manage marketing campaigns targeting expats, freelancers, and professionals in both the US and Mexico.
- Collaborate with the product, design, and sales teams to ensure consistent messaging and branding.
- Manage and optimize digital marketing channels, including SEO, SEM, social media, email, and content marketing.
- Analyze campaign performance and generate reports to drive marketing decisions.
- Identify and establish partnerships with influencers, media, and organizations that align with Coba’s target market.
- Create compelling content and messaging tailored to the needs of cross-border professionals.
- Monitor the competitive landscape to ensure Coba stays ahead of the curve in marketing trends.
Qualifications
- Minimum of 5 years of marketing experience, with at least 3 years working with US-based companies.
- Proven experience in fintech or financial services marketing.
- Expertise in digital marketing, including SEO, SEM, social media, email, and analytics.
- Strong ability to create and execute data-driven marketing strategies.
- Experience working with cross-border or international brands is highly preferred.
- Excellent written and verbal communication skills in English.
- Ability to work in a fast-paced startup environment, balancing multiple priorities and driving results.
- Experience in B2C marketing is a plus, particularly within fintech or cross-border services.
Benefits
- 💰 Competitive compensation (salary negotiable between USD $50-80K/yr gross, depending on seniority and skill set).
- 📈 Stock compensation (based on final decision within interview process)
- 🏢 Full-time employment.
- 🏝 2 weeks of paid vacation and Mexican Holidays / Flexible vacation policy based on goal achievement.
- 👩💻 Work tools: Laptop, software subscriptions, etc., provided.
*Benefits may vary based on company and negotiated terms and conditions.
What they ask for
About Coba
Coba makes it easy for Mexican knowledge workers employed by US companies to earn in US Dollars and seamlessly spend locally in Pesos. On average, a knowledge worker will lose $1,000 per year in hidden ForEx and transfer fees. In that process, their money will touch at least 3 different accounts adding time and steps along the way. These workers’ require more than simple money movement, they demand a financial solution that addresses their specific needs: banking, saving, spending - all in two currencies. Coba allows its users to not only deposit and save their earnings in a US account, but also access critical financial services at home in Mexico - from a local credit card to integrated bill pay. With Coba, remote workers can live across two currencies... efficiently and effortlessly.
Full Coba profile