Content Lead

About the Role

We’re hiring a Content Lead to build and own the content engine that defines Bunkerhill’s category in healthcare.

This is not a traditional content marketing role. You will not be handed a content calendar or asked to execute against pre-defined briefs. Your role is to take real customer and product signal and translate it into a consistent stream of high-quality content aligned with the core themes, narratives, and messages we want to drive as a company.

You will work closely with customers, forward-deployed engineers, and company leadership to extract insights and turn them into content across formats—case studies, thought leadership, social, webinars, video, and more. You will also own distribution, ensuring that what we produce shows up in the market and drives visibility.

We care less about hitting a fixed number of posts and more about building a repeatable engine that makes Bunkerhill feel present, relevant, and inevitable in this category.

This is a high-ownership role. You will define how content gets created, how it gets distributed, and how the system improves over time.

What You’ll Do

Content Creation & Narrative Development

Own end-to-end creation of content across formats: case studies, thought leadership, social, webinars, video, and more

Work directly with customers to extract real outcomes and turn them into compelling, human-centered narratives

Partner closely with forward-deployed engineers, founders, and internal teams to understand product developments, deployments, and real-world impact—and translate these into the right content formats (e.g., case studies, customer spotlights, thought leadership, launch narratives)

Translate technical and operational work into clear, engaging, and credible content

Maintain a high bar for storytelling, clarity, and usefulness—AI should assist your thinking, not replace it

Content Systems & AI-Assisted Execution

Design and build a repeatable content engine that connects company priorities, customer signal, content formats, and distribution channels

Structure and maintain core narratives, customer outcomes, and product developments so they can be easily turned into content

Build and operate AI-powered workflows that increase the speed, consistency, and scalability of content production

Develop systems (e.g., content pipelines, repurposing engines, tracking systems) that reduce manual work and increase leverage

Continuously improve how we go from raw inputs (calls, product updates, customer results) to published content

Distribution & Content Strategy

Own distribution across channels (LinkedIn, blog, website, etc.) and determine the right cadence, channels, and formats based on what is most effective

Repurpose core content into multiple formats to maximize reach and impact

Define and prioritize the content roadmap based on company priorities, product momentum, and market opportunities

Partner with leadership to shape voice and presence, especially for founder-led content

Track performance at a high level and refine approach based on what resonates

Who You Are

You take ownership of outcomes, not just tasks

You are highly organized and capable of structuring ambiguous inputs into clear systems and processes

You are a strong storyteller and communicator, able to turn complex ideas into clear, compelling narratives

You are comfortable working directly with customers, operators, and technical teams to extract insight

You move quickly, iterate often, and don’t get stuck trying to make everything perfect

You think in systems and instinctively look for ways to make processes more efficient and scalable

You already use AI tools deeply in your work and have built workflows or systems that meaningfully increase your leverage

Requirements

Demonstrated ability to create high-quality content that communicates complex ideas clearly

Proven experience building or operating systems that improve content production, organization, or distribution

Hands-on experience using