What the role involves
About BlueCargo
BlueCargo is a fast-growing, VC-backed technology company transforming the logistics and supply chain industry. As the leader in container visibility and freight audit automation, our platform integrates fragmented data from terminals, carriers, and ports to deliver a single, intelligent interface that empowers shippers and logistics providers to make better, faster decisions. Our mission is to bring transparency, efficiency, and automation to global trade-one container at a time.
Backed by Y Combinator (W18) and leading investors, we raised our Series A in 2022 and are entering an exciting growth stage. Our platform is already trusted by hundreds of active customers and is helping them eliminate millions in unnecessary freight costs each year.
About the Role
We are seeking a player/coach Head of Marketing to elevate and expand our marketing function with a focus on demand generation, product marketing, and measurable revenue growth. You’ll inherit an existing marketing practice and take it to the next level by refining strategy, deepening attribution, and aligning marketing performance with sales outcomes. The ideal candidate is data-driven, creative, and comfortable operating both strategically and tactically. You’ll have the opportunity to partner directly with the CEO and leadership team to evolve the company’s marketing engine into a scalable, predictable growth model.
Key Responsibilities
Own and evolve BlueCargo's positioning, messaging, and category narrative for enterprise procurement cycles including analyst relations strategies.
Develop and execute a comprehensive marketing strategy to drive awareness, pipeline generation, and revenue growth.
Lead multi-channel demand generation programs including email, paid media, webinars, SEO, and partner marketing.
Plan and manage trade show and event marketing to maximize ROI and generate qualified leads.
Own marketing automation and CRM strategy (HubSpot), ensuring funnel optimization and reporting accuracy.
Partner closely with the sales and executive teams to improve lead quality, conversion rates, and overall pipeline velocity.
Build and manage campaign calendars and GTM plans for new products and initiatives.
Analyze campaign performance and KPIs; adjust strategy based on data and insights.
Oversee content development for landing pages, case studies, digital ads, and enablement collateral.
Define and own brand positioning, category narrative, and enterprise messaging
Manage and grow a small internal team and/or agencies, ensuring clear accountability and measurable results.
Qualifications
7+ years of progressive B2B marketing experience, ideally in SaaS, logistics tech, or fintech.
Demonstrated ability to craft positioning and launch strategy in competitive, enterprise B2B markets
Proven track record of building and scaling lead generation programs that deliver measurable pipeline and revenue impact.
Track record of success in enterprise procurement process
Experience leading trade shows, events, and integrated demand generation campaigns.
Strong understanding of marketing automation platforms, lead scoring, and funnel analytics.
Analytical mindset with the ability to translate insights into actionable strategy.
Experience building out product marketing functions.
Highly skilled in copywriting, messaging, and positioning for technical audiences.
Exceptional collaboration skills across sales, product, and operations.
Entrepreneurial, resourceful, and comfortable leading in a fast-paced, growth-stage environment.
Success Metrics
Marketing Qualified Lead (MQL) volume and quality
Pipeline generated and influenced by marketing
Cost per lead / cost per acquisition
Campaign ROI and conversion rates
Website traffic and engagement
Event and trade show ROI
Analyst coverage and presence in relevant enterprise buyer journeys
About BlueCargo
BlueCargo is building the automated solution for complex freight transactions. We envision a world where BlueCargo manages all financial transactions between logistics businesses, so they can focus on moving cargo. We help global shippers optimize their supply chain with accurate and automated financial and operational audits, and a tech first user experience. Our startup was founded by two female entrepreneurs, graduated from Y Combinator (2018 batch), and has raised a 4 million seed round followed by a $11m Series A. The company has two offices located in Los Angeles and New York. We are at the beginning of an exciting growth phase where we have already developed product-market fit, a working platform, and hundreds of daily active users. We are looking for a Senior Software Engineers to grow the team and deliver a product to bring us to the next level. If working to bring technology to the logistics industry sounds exciting, then we’d like to connect with you! We are looking for a highly experienced professional who has created several full stack web applications and has experience with AWS.
Full BlueCargo profile