What the role involves
About the role
We’re looking for a Marketing Manager who will bring Alaan’s brand to life across the UAE - through events, community-led initiatives, and high-impact on-ground activations.
You’ll be the face of the brand in-market, building relationships with finance leaders and driving experiences that turn Alaan into a brand people genuinely love and remember.
This role is built for a proactive marketer who thrives outside the office, someone who can create content, lead activations, and own projects end-to-end with speed, creativity, and confidence.
What you’ll do :
Events & Experiences
Plan and execute branded events and experiences end-to-end — from concept to on-ground execution
Manage vendors, venues, logistics, event branding, and audience experience
Track event impact (attendance, engagement, brand recall)
Partnerships & Collaborations
Build relationships with finance and business communities in the UAE
Plan co-branded initiatives that boost reach and brand credibility
Manage partnership deliverables and cross-promotion
Community Building
Foster a strong finance professional community through meetups, networking formats, and ongoing engagement.
Build meaningful touchpoints and conversations with CFOs and finance teams.
Convert on-ground stories and interactions into brand moments
Creator & Influencer Management
Identify and collaborate with relevant influencers and creators
Own campaign execution - briefs, approvals, deliverables, and performance tracking
Maintain creator relationships and measure ROI
On-Ground Brand Activations
Execute high-visibility brand moments like pop-ups, mall/café activations, and offline installations
Ensure strong brand consistency across all physical touchpoints
Ownership & Operations
Manage budgets, timelines, performance reporting, and vendor networks
Work cross-functionally with content, design, and ops teams to drive smooth execution
What we are looking for
3+ years in marketing, ideally in brand, events, BTL, or community roles
Content-savvy - comfortable shooting quick stories, reels, BTS moments, etc.
Highly proactive and resourceful, gets things done on-ground
A hands-on doer who thrives in fast-paced environments
Ability to build relationships and represent the brand with confidence
Strong operational ownership, planning, coordination, execution
About Alaan
Alaan is an AI-native finance platform for businesses in the Middle East. We combine corporate cards, a business bank account*, international transfers, expense management, and accounting automation into one platform, with intelligence baked into every finance workflow. Our mission is to simplify finance for businesses in the Middle East and help them prosper. We've grown rapidly, and now work with over 3,000 startups, mid-market, and enterprise customers, doing tens of millions of dollars in monthly payment volume. We've been default alive since our launch in August 2022, and raised one of the largest Series A rounds in Middle East history, backed by Peak XV (formerly Sequoia India). Want to join us? Check out alaan.com/careers *Alaan is a fintech company, not a bank. The business bank account is issued by ruya.
Full Alaan profile