What the role involves
About adyn
adyn is on a mission to make scientific discovery more inclusive so everyone can live their healthiest life.
Our vision is to be earth's most inclusive and patient-centric personalized medicine company. We are living in the age of the “medical research gender gap”—a disparity that exists because the vast majority of biological literature is based on single sex studies of males. Research shows that achieving gender equality in science and medicine will improve our standard of care and long-term health outcomes, not just for women, but for everyone.
Our first product helps individuals identify the best birth control for their unique biology. We do this by integrating two biological readouts: genetics (read one time) and hormone levels (read multiple times throughout your life). By partnering with individuals, adyn provides medically actionable scientific insights and empowers them to proactively optimize their health—from birth control, to fertility, and beyond.
About the role
Our performance marketer is a data driven leader passionate about making (scientifically accurate) personalized health information accessible for everyone. This person is curious to earn which customers love which product/service and why. Commanding a disciplined approach to analytics, experimentation, and metrics—adyn's performance marketer is fixated on how to efficiently acquire and retain users.
adyn’s first performance marketing hire shapes the way we reach and communicate with customers. They generate new customer growth, design strategic experiments, analyze results, quickly implement findings and continually optimize our marketing mix for maximum impact. They’ll be responsible for managing our paid marketing spend across channels—ultimately driving performance and revenue. Our data-centric culture enables this work to deeply influence our business and provides countless opportunities to nerd out on things like data collection, visualization, and analytics tools.
In the first month you will
Learn adyn’s scientific approach, creative strategy, and our existing marketing stack
Research and present your own analysis of strategies and tactics found broadly in the consumer digital healthcare space
Develop customer segments
Draft strategy for paid search & social marketing
In the first quarter you will
Architect the overall structure of our scalable marketing stack including CRM, marketing automation, analytics, etc.
Work with design and content strategy team to devise, run, and analyze tests of audience segments, creative, copy, promotions and channels—including social media, paid search, affiliate, paid influencers, display, DRIP, retargeting, referrals, etc.
Implement strategy for paid search & social marketing
Track, analyze, and interpret brand marketing channel ROI by setting channel specific CPA, LTV, ROAS KPIs and design dashboards tracking efficacy of marketing efforts and communicate results to drive decision making
In the first year you will
Build a deep data-driven understanding of our customer’s needs and desires through rigorous customer development and refine customer segments
Build a deep data-driven understanding of our customer journey through our various marketing channels, touch points, and product experiences
Optimize the efficiency of channels, creatives, and messaging
Optimize budget allocation between channels and lead campaign-specific optimizations for conversion
Test and scale new, emerging, high-impact digital channels
Track relevant market conditions and innovate to find meaningful growth
Create and manage aggressive testing frameworks, calendars, and processes to enable ongoing improvement
Ideate and build A/B testing initiatives (creative, copy, landing pages, etc.)
Work closely with our creative and leadership teams, providing recommendations to optimize performance and validate hypotheses for acquiring new customers
Skills
2+ years of hands-on, fast-paced paid search & social marketing experience with