Head of Marketing
at Sohar Health — AI-powered insurance verification to boost patient conversion.
What the role involves
Head of Marketing
Our Mission
At Sohar Health, we are a mission driven team using data to make healthcare more accessible and equitable. With investors such as Y Combinator, Kindred Capital, and Rebel Fund, we are a VC backed company building the infrastructure layer for frontend Revenue Cycle Management.
Our API based platform helps healthcare providers and technology platforms improve patient access, increase conversion, and streamline insurance workflows through accurate, real time eligibility and benefits data.
We have spent the last three years building a strong product and landing meaningful enterprise customers. We are now focused on scaling our market presence and becoming a category defining company within healthcare RCM.
Role Summary
We are hiring a Head of Marketing to build Sohar’s marketing function from the ground up.
This is not a traditional marketing leadership role. You will work directly with the CEO to define our go to market strategy, establish Sohar’s market presence, and position the company as a clear leader within its category.
You will be responsible for increasing awareness within our target ICP, driving high quality inbound demand, and building structured nurture and account based strategies that convert target accounts into pipeline.
This role requires both strategic thinking and hands-on execution. You will move from defining positioning and ICP to launching campaigns, shaping content, driving conference strategy, and building ecosystem relationships.
This is a 0 to 1 role with full ownership of marketing.
Key Responsibilities
Define go to market strategy and positioning
Partner closely with the CEO to shape Sohar’s positioning and go to market strategy. Establish clear ICP definition, messaging, and prioritization.
Establish market presence
Increase Sohar’s visibility across high leverage channels including conferences, partnerships, and industry ecosystems. Ensure consistent exposure to target buyers.
Drive inbound pipeline
Build and scale inbound demand from target ICP segments. Focus on improving quality of leads and conversion into pipeline.
Increase awareness within target ICP
Ensure Sohar is consistently recognized within its target market and included early in buying processes.
Build nurture and account based campaigns
Design and execute structured nurture and account based marketing strategies targeting high value accounts. Track engagement and conversion into MQL and pipeline.
Own conferences and events strategy
Identify and execute high impact conference and event opportunities with clear ROI in terms of pipeline and relationships.
Develop content and thought leadership
Create content that positions Sohar as a credible voice in behavioral health, revenue cycle, and healthcare infrastructure.
Collaborate cross functionally
Work closely with sales, product, and leadership to ensure alignment on ICP, messaging, and pipeline quality.
Qualifications
7 to 12 years of experience in B2B marketing, with a strong product marketing foundation
Experience within healthcare RCM, healthcare infrastructure, or API first SaaS preferred
Strong strategic thinking around go to market and market positioning
Deep understanding of enterprise buying behavior
Experience operating in a 0 to 1 or early stage marketing environment
Demonstrated ability to build inbound and demand generation from scratch
Experience with account based marketing or structured nurture campaigns is a strong plus
Experience working closely with founders or senior leadership teams
Ability to operate hands on across both strategy and execution
Strong written and verbal communication skills
About Sohar Health
🚀 Join the Sohar Health Team - Revolutionizing Healthcare Access in the US 🚀
Who We Are
- 🌟 Driven by Purpose: As co-founders at Sohar Health, we're committed to a cause that transcends the ordinary. We're not just in the business of healthcare; we're in the business of changing lives.
- 💡 Leading Innovation: Sohar Health (YC23) is
About Sohar Health
Sohar Health is an AI-driven front-end RCM solution that transforms insurance verification processes for healthcare providers, enabling faster patient conversions and reducing administrative workloads. With a 95% automation rate, our API-first platform seamlessly integrates into existing workflows to provide real-time claim accuracy and eligibility checks. Key performance metrics showcase the power of our technology: Median latency of just 6 seconds, ensuring real-time eligibility; over 90% of checks returned within 30 seconds for increased patient conversion; 96% accuracy in identifying and verifying benefits details; Industry-leading 99% accuracy for eligibility determination; >90% carve-out detection rate, mitigating surprise billing risks; a 60% success rate with our Insurance Discovery API, helping identify coverage for self-pay patients. Our customers include outpatient clinics, specialty practices, and digital health platforms looking to streamline front-end claim management. By reducing errors and maximizing clean claim submissions, Sohar Health empowers healthcare organizations to convert and retain more patients, reduce operating costs, and increase their top-line revenue.
Full Sohar Health profile