Marketing Generalist - SMB Growth & Strategy

Who We Are

PocketSuite started with a simple observation. Our CEO Chinwe experienced yet another late arrival with her cleaner - then wait 60 to 90 days to send an invoice. She was ready to pay on the spot, but the cleaner was juggling multiple calendars and an out-of-state accounting business partner just to run their business. Chinwe teamed up with Yang, her co-founder - engineer #5 at NetSuite, who had helped build business management systems for Fortune 500s - because he wanted to do the same thing for the solo hairstylist, the mobile dog trainer, the independent therapist.

That was 2015 (YC W16). Today, PocketSuite is the all-in-one platform thousands of service professionals and SMBs use to get booked, get paid, convert new leads, manage their operations, and communicate with their clients. We call it the Rule of 5: if our pros can't figure out a feature in 5 seconds, we haven't done our job. That constraint shapes every line of code we ship.

What makes us different from the dozen other "booking and payments" tools? We go vertical. We don't build a generic calendar and call it a day. We're an operating system that includes the specific workflows a dog trainer needs to manage multi-session packages, or the exact invoicing flow an esthetician needs when they're finishing up at the spa. That verticalization strategy - a mile wide, an inch deep on the features that actually matter - is why our service businesses stay.

We're a small, founder-led team. Chinwe and Yang still check in code, review PRDs, and talk to customers every day. You won't be a cog here.

The Role

PocketSuite is hiring a Marketing Manager to lead our SMB growth strategy—connecting the dots across channels, campaigns, and partnerships to drive measurable customer acquisition and expansion.

This role is designed for someone who understands how to market to SMB service businesses—fast-moving, ROI-driven customers who expect clarity, speed, and value.

You will own the strategy, systems, and performance of marketing. You’ll partner closely with our Content Marketing Manager, who leads content creation and execution.

What You’ll Own

• Marketing Strategy & Channel Leadership (SMB Focus)

Drive PocketSuite’s SMB marketing strategy across channels

Identify highest-impact acquisition and engagement channels for SMB audiences

Align messaging and campaigns to the needs of service-based small businesses

Translate company goals into clear marketing plans and priorities

Act as the central connector across marketing, partnerships, sales, and support

• Marketing Systems & Performance (HubSpot)

Own and administer HubSpot CRM as the core marketing engine

Build and optimize lifecycle workflows, segmentation, and reporting

Establish clear attribution and performance tracking across campaigns

Turn marketing into a measurable, repeatable growth function

• Lifecycle Marketing (Email + SMS)

Own strategy and execution of email and SMS campaigns

Design customer journeys across onboarding, engagement, and expansion

Partner with content to ensure messaging aligns with campaign goals

Continuously test and optimize for conversion and retention

• Social Strategy (Leadership, Not Execution)

Define the overall social strategy, positioning, and content pillars

Partner with the Content Marketing Manager to execute against that strategy

Ensure consistency across platforms and alignment with brand and growth goals

Use social as a lever for both acquisition and engagement—not just presence

• Events, Webinars & Partnerships

Own strategy and execution for industry events and trade shows

Partner with the partnerships team to activate co-marketing opportunities

Develop and scale webinars and digital engagement programs

Ensure all initiatives drive measurable pipeline and customer growth

What Success Looks Like

Clear, focused SMB marketing strategy that drives consistent growth

HubSpot functioning as a true revenue engine

Campaigns that convert—not just generate activity

Social presenc