Senior Enablement Manager

Hello, we're Instrumentl.

We're a mission-driven startup helping the nonprofit sector drive impact, and we're building the operating system for grant-funded organizations. To help us get there, we're hiring a remote Senior Enablement Manager to build our sales enablement function from the ground up. You'll report to the VP of Sales and own the strategy, content, and programs that make our revenue team consistently excellent.

About us

Instrumentl is a high-growth, YC-backed startup with almost 6,000 nonprofit customers—from community health centers to institutions like the San Diego Zoo and Georgetown University. We help nonprofits manage and grow grant funding end-to-end, which is opening up larger, more complex deals as we move upmarket. Our trajectory is dramatically up-and-to-the-right 📈—we're cash flow positive with customers who love us (NPS 65+, Ellis PMF 60+) and a rapidly expanding product surface that's opening new market segments and deal sizes.

About the role

We don't have an enablement program today. We have a growing sales org (~30 people across inbound AEs, SDRs, mid-market/enterprise, and partnerships), a product that's evolving fast (we launched an entirely new post-award product line this year), and reps who need to learn more, faster, in an environment that changes quarter to quarter.

As Senior Enablement Manager, you'll design and stand up our enablement function from scratch, including onboarding programs, ongoing training, product launch readiness, competitive intelligence, sales content, and coaching frameworks. There is no existing playbook, no inherited curriculum, and no team to manage on day one. You'll be the person who figures out what's needed, builds it, ships it, measures whether it worked, and iterates. If you thrive in ambiguity and get energy from building structure where none exists, this is your role.

You'll work across Sales, Marketing, Product, and CS daily. You'll sit in on calls, dig into CRM data, shadow reps, attend product launches, and turn all of that into programs that actually move the number. We care about outcomes - ramp time, quota attainment, deal velocity, product adoption in the field - not slide decks that collect dust.

This is not a role where you'll be handed a brief and asked to execute. You'll need to identify the gaps yourself, prioritize ruthlessly, and build credibility with a high-performing sales team by shipping things that make their lives measurably better.

What you'll get to do

Build our sales enablement function from zero: define the strategy, roadmap, and operating cadence

Design and run new hire onboarding that gets AEs and SDRs to productivity faster with clear ramp milestones and measurable benchmarks

Own product launch readiness for the sales team: translating new features, pricing changes, and product expansions into positioning, talk tracks, objection handling, and demo flows

Build and maintain a sales content library that reps actually use: battlecards, one-pagers, competitive intel, email templates, call scripts

Develop ongoing training programs tied to real performance gaps: call reviews, deal strategy sessions, skill-specific workshops

Partner with Sales Managers to build coaching frameworks and give them tools to develop their teams

Create and manage competitive intelligence: tracking market moves, synthesizing win/loss data, and arming the team with differentiated positioning

Instrument the enablement function: track leading indicators (content adoption, certification completion, ramp velocity) and tie them back to revenue outcomes

Collaborate with Marketing on messaging alignment, event prep, and campaign-to-sales handoff quality

Work with Product to ensure the sales team deeply understands the roadmap and can credibly speak to where the platform is headed

What we're looking for

5–8+ years in sales enablement, revenue enablement, or a closely adjacent role (sales ops, sales training, product marketing with heavy enabl