What the role involves
Every woman is looking for the perfect fit. We’re looking for an SEO expert to make Binks their #1 Google search result. If you know how to get us there, we’d love to have you on our team.
You’ll work closely on both on-page and off-page SEO, and have a team of content writers supporting you.
This is an individual contributor role and is remote.
What you’ll do:
Recommend ways / identify new opportunities to make our website SEO friendly to drive more organic traffic
Conduct a keyword research exercise to identify relevant ones for our brand; develop a strategy to target -keywords & monitor them every month
Work closely with the content team on blog themes and frameworks to deliver excellent SEO results
Implement link-building initiatives and suggest compelling ways to increase backlinks (paid & organic)
Optimise website pages to improve SERP ranking
Chalk out your approach and best practices to leverage our Google My Business presence.
Tap into local SEO techniques and create playbooks for new city launches
Share recommendations on Video SEO
Work towards getting Binks featured on Chrome / Google Discover / News
Leverage SEO tools such as SEMRush, DemandJump impactfully to derive keyword insights and content recommendations
Measure MoM SEO performance and present your findings and way forward in a thoughtful way
You have
- 2-4 years of experience in this space
- Understanding of web analytics tools
- Understanding of ranking factors and search engine algorithms
- The ability to prioritise and plan key SEO-focused projects that’ll deliver high-impact results
- Expertise in using keyword research tools such as Google Keyword Planner, SEM Rush & keep a tab of innovative SEO tools
- Basic understanding of analytic tools such as CleverTap, Google Analytics, Google Trends (a plus)
- Knowledge of HTTP protocols, server responses, browser requests, cookies, FTP, SFTP, SVN
You are
- A self-starter with an autonomous style of working
- Able to think of SEO keeping customer perspectives and user journey in mind
- Meticulous about monitoring trackers and bringing back actionable insights to the team
- Curious; you keep yourself updated on the latest in Google’s algorithm and enjoy research and learning
- Collaborative
What they ask for
About Binks
Getting clothes tailor-made is very common in India, especially for women. Saree blouses have to be tailor-made always due to their fitted nature & the non-stretchiness of typical Indian fabrics. The tailoring market however, hasn't evolved at all. It is highly fragmented with a low NPS. The end user experience demands a significant amount of the customer's time, involving visits to a physical shop & avoidable back & forth. This is increasingly unviable for busy urban Indian women. We make it super easy by letting women place an order online, get fitted at the comfort of their homes, help them with styling their fabric & deliver the made-to-measure clothes directly to their doorstep.
Full Binks profile