Senior Technical Growth Product Manager/ Growth Hacker
at Betterhalf — India’s first and only marriage super app
What the role involves
About the company
- Betterhalf is on a mission to help Indians find their match with single click matching. With 1M users and a presence in every city in India, our reach is expansive — and we’re rapidly growing (50% quarter over quarter).
- By mid next year, we'd like to become India's 3rd largest matrimony player and make our path to No.1. There’s never been a more exciting time to be at Betterhalf.
Company funding
Betterhalf.ai has successfully raised a $5M Pre-Series A round and is backed by Y Combinator, Tribe Capital, Quiet Capital, Kunal Shah and Nobroker founders. Betterhalf is expected to do Series A in 6 months.
Overview of your role
We are looking for a Growth leader to own and accelerate our efforts around building the best-in-class Growth engine to acquire, engage and retain users on the Betterhalf platform. The objective is to build the overall strategy, set up processes to manage the CAC and lifecycle of the customer and help unlock the multiple growth teams across Acquisition, Activation, Engagement, Data & Analytics, and Growth R&D.
The role involves working closely with cross-functional teams and driving overall performance of the teams by applying growth principles - including experimentation, data-driven optimisation, and customer-centric product experiences.
Who are we looking for?
Someone who has an insatiable desire to increase the user base by experimenting with various common and uncommon hacks. Someone who is always focused on growth, growth and growth. In addition to being extremely curious and eager to learn, if you are also obsessed with metrics and scalability, you are highly analytical and believe in problem solving using technology first - you are exactly who we’re looking for. Speaking in terms of experience, we are looking for someone with experience in scaling a customer product to 10x growth.
Your growth
- You’ll experience Series A, B in 24-months and become integrated as an AVP - Growth in 12-months
- You’ll see a 100-people team becoming a 200-people and will grab the rarest opportunity to be in the room where the company’s decisions are planned with founders and business leaders.
Responsibilities and Functions
- You will be responsible for driving product-led growth.
- You will own the roadmap, strategy and product growth features/ experiments to drive 10X growth. In order to do this, you will have to continuously measure your KPIs and improvise based on strategic data-driven decisions.
- While taking strategic data-driven decisions you will be doing a lot of AB testing experiments based on qualitative user research and consumer psyche.
- You should have a thorough understanding of the customer psyche and detailed insights about why customers use our product. (e.g., Why do they use the product? What are their problems? What are their inhibitions to join our platform?)
- You will be figuring out efficient low cost acquisition channels and experimenting around them.
- You should have good knowledge about referral marketing and being able to create viral growth.
- You should follow the best practices for engaging customers, and retaining them for the long term.
- What are we looking for?
- Min. 3-5 years of experience in user growth for a high-growth consumer app startup
- Shipped product features on mobile app or web app, managed sprint cycle and delivered key product growth metrics
- Ability to turn complex data and insights into easily understood data stories
- Having a growth mindset and someone who is comfortable in a cross-functional environment and ready to work on challenging problems and deal with ambiguity
- Proficiency with data and attribution tools, deep analytics, performance monitoring and product research methodologies
- Experienced in driving growth through experimentation and analysis
- Self-driven with a high degree of ownership and have strong business acumen, excellent communication skills, and planning/project management skills
- Ability to operate under tight deadlines while maintaining multiple project
About Betterhalf
Betterhalf is India's first and only matrimony app without parents. We are the first and only marriage super app in India offering end-to-end matrimony and wedding products to urban Indians, who are the primary decision makers for their marriage and wedding decisions, unlike their parents who were in the driver's seat a decade ago. Our ecosystem of products on marriage - matchmaking, courtship and wedding in one super app - and focused on the correct audience - high income, higher age urban working professionals of India who are located in 30 tier-1 cities of India makes Betterhalf product a winning combination. Our flagship product - matrimonial matchmaking - offers these users the world's fastest matching in a single click (US Patent No. 16/777,773). This matching technology is faster than Tinder and more accurate than eHarmony / Shaadi.com.
Full Betterhalf profile