What SUGAR Cosmetics does
Founded in 2012, SUGAR Cosmetics is a D2C for beauty and personal care brand. The soonicorn has swiftly expanded, over a period of time, its offerings to include an array of high-quality, cruelty-free makeup products, such as lipsticks, eyeliners, and foundations, catering to diverse Indian skin tones. And Sugar has proliferated both online and offline, establishing a robust presence in over 130 cities across India. In 2023, SUGAR Cosmetics has been in the spotlight for its collaboration with Bollywood actress Kareena Kapoor Khan to launch the K-beauty brand Quench Botanics, focusing on skin hydration and nourishment. With a revenue of Rs 515.36 Cr in FY24, SUGAR Cosmetics competes with companies including Nykaa, Mamaearth and MyGlamm.
Who runs it
Funding and finances
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Questions and experiences
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Company facts compiled from public sources and last refreshed 9 September 2026. Details change; treat the company’s own site as the authority.