What Purplle does
Founded in 2012, Purplle is an online marketplace in the beauty and personal care industry. Initially launched as an online marketplace, the unicorn offers a diverse range of beauty products, including skincare, haircare, and makeup items, from both global and domestic brands. Over the years, it has expanded its offerings to include exclusive in-house brands, catering to various consumer needs with personalised beauty solutions. Purplle experienced significant growth, with a 43% increase in FY24 sales, reaching Rs 680 crore while halving its losses. With a revenue of Rs 724.97 Cr in FY24, Purplle competes with companies including Nykaa, Good Glamm Group and Plum.
Who runs it
Funding and finances
Why this matters to you: funding stage is a rough proxy for how long the runway is and how much structure to expect. It is not a promise, and a profitable bootstrapped company can be the safer bet.
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Questions and experiences
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Company facts compiled from public sources and last refreshed 9 September 2026. Details change; treat the company’s own site as the authority.