What NatFirst does
Founded in 2022, NatFirst operates in Ecommerce industry. The company targets e-commerce platforms, retailers, FMCG brands, and health-focused businesses, addressing transparency gaps in India's digital marketplace. NatFirst provides a hybrid model to benefit both businesses and consumers, with data analytics that refine brand strategies and empower consumers. Its flagship app, TruthIn, has gained popularity by simplifying product labels and providing health ratings, helping over 800,000 consumers make informed shopping decisions. The company's mission focuses on transforming product discovery and promoting healthier living through transparency and innovation.
Who runs it
Check the company’s own careers page — linked at the top — before a job board. A role appears there first, sometimes weeks before it is syndicated anywhere else.
Questions and experiences
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Company facts compiled from public sources and last refreshed 9 September 2026. Details change; treat the company’s own site as the authority.