What LELA does
Founded in 2018, LELA operates in Ecommerce offering ethnic fusion apparel under the direction of fashion designer Varija Bajaj. The brand combines traditional Indian designs with modern contemporary styles, celebrating vibrant colours and unique silhouettes. With a focus on happiness and artistic creations, LELA embodies a Bohemian spirit in its fashion offerings. The company also benefits from Varija Bajaj's extensive experience in the bridal segment and her involvement with the Fashion Design Council of India, showcasing at India Fashion Week. LELA retails through various multi-brand stores across India and a flagship store in New Delhi.
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Company facts compiled from public sources and last refreshed 9 September 2026. Details change; treat the company’s own site as the authority.