GTM Systems Lead

OVERVIEW

Kingdom is building the world's first AI-native functional ingredients company, with $40M+ raised in venture funding from top investors. We've pioneered Superculture® ingredients: an entirely new class of clinically validated postbiotics, made from natural microbes, that target the root causes of unmet health needs for people and pets. We’re launching one new clinically backed ingredient every year.

Our edge starts with one of the world's largest, most diverse biobanks of proprietary microbial strains, sourced from natural foods and environmental sources. On top of it, we've built a scientific platform spanning ingredient discovery, clinical trials, and manufacturing scale-up that lets our small team outcompete companies 100X+ our size. Now, we're rebuilding how a functional ingredients company operates from the ground up, and that transformation starts with our GTM function.

We're actively selling Superculture® Pet Oral and Superculture® Pet Immune to pet food and supplement brands. Less than a year in market, our ingredients are already powering dozens of products from leading pet brands, with overwhelmingly positive customer reception. One in three product launches using our ingredients has earned a #1 New Release on Amazon, and nine in ten of our customers are launching additional products with us.

Now we're scaling rapidly. We're launching our first Superculture ingredient for humans later this year, opening up an entirely new market. And we're expanding internationally, starting with the EU/UK and China, with Australia/New Zealand and other APAC markets on the horizon.

RESPONSIBILITIES

In this role, you’ll report to the VP of GTM/Growth, and will work with our commercial team, co-founders, and key scientists to:

Expand top-of-funnel

• Build agentic outbound systems: target list building, enrichment, hyperpersonalized email and LinkedIn campaigns, and signal-based re-engagement (job changes, LinkedIn posts, press)
• Build agentic inbound lead qualification, routing, and customer segmentation that powers sharper value propositions by brand
• Automate market intelligence tracking (category growth, consumer trends) to inform targeted outbound and marketing content

Move deals through to revenue

• Automate the meeting cycle: pre-meeting research and prep, post-meeting follow-up emails, CRM updates, and next-step assignments
• Build automated rule-based deal flagging (stalled, at-risk, expansion opportunities)
• Build agentic systems for deal-specific research, custom presentations, and keeping validation databases and snippets current

Build and own the data and measurement foundation

• Map sources of all GTM data, define go-forward data structure, and build roadmap for ensuring Kingdom’s internal AI has access to a single source of truth on customers, pipeline, and revenue forecasts
• Serve as primary administrator and architect for our CRM (Attio): data model, custom objects, lifecycle stages, and the full integration layer
• Build and own the measurement layer across outbound campaign performance, inbound lead attribution, brand-building metrics (LinkedIn, website, SEO/AEO); develop feedback loops that turn data into action
• Continuously evaluate which tools in the stack earn their place

COMPETENCIES & QUALIFICATIONS

4+ years designing and building systems to support GTM/sales teams, ideally in a RevOps, BizOps, or GTMOps role at an AI-native B2B startup and with a track record of designing systems from user needs, not just maintaining existing stacks. Familiarity with Clay, Attio, Instantly, LinkedIn Helper, or Notion a plus.

Systems thinking and design : designs and builds well-structured, end-to-end systems (defining inputs, outputs, use cases, and where humans stay in the loop) across multiple tools via APIs, webhooks, and no-code orchestration.

High agency and builder mentality : identifies pain points, proposes solutions, delivers scrappy first cuts, and iterates on what works.

AI-native: works daily in Claude Code