What BlueStone does
Founded in 2011, BlueStone is a D2C jewellery brand. The soonicorn initially offered a curated selection of fine jewellery, leveraging digital platforms to provide customers with a seamless shopping experience. Over the years, it has diversified its offerings to include an extensive range of rings, earrings, necklaces, and more, catering to evolving customer preferences with a strong focus on quality craftsmanship. As of April 2025, BlueStone has received a nod from SEBI for their Rs 1,000 Cr IPO. With a revenue of Rs 787.89 Cr in FY23, BlueStone competes with companies including Giva, Caratlane and Melorra.
Who runs it
Funding and finances
Why this matters to you: funding stage is a rough proxy for how long the runway is and how much structure to expect. It is not a promise, and a profitable bootstrapped company can be the safer bet.
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Questions and experiences
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Company facts compiled from public sources and last refreshed 9 September 2026. Details change; treat the company’s own site as the authority.