What Behavioural Insights Architecture & Strategy does
Founded in 2019, Behavioural Insights Architecture & Strategy operates in Enterprise Services offering behaviour change solutions through a collaborative approach of behavioural specialists from academia and industry. The company focuses on rewiring human biases that influence decision-making across various sectors, including consumer goods, public health, environment, education, and human rights. By addressing cognitive, socio-cultural, and design-related biases, BIAS aims to provide strategic solutions that foster better decision-making. Its mission involves experimenting and designing effective choice architecture to facilitate desired behaviours, encapsulated in the strategic intent to re-learn, re-alter, and re-shape human behaviour.
Who runs it
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Company facts compiled from public sources and last refreshed 9 September 2026. Details change; treat the company’s own site as the authority.