What Aditya Birla Lifestyle Brands Limited does
Founded in 2024, Aditya Birla Lifestyle Brands Limited operates in Ecommerce offering a diverse range of retail products through a robust network of brand stores and multi-brand outlets across India. The company features well-known brands such as Louis Philippe, Van Heusen, Allen Solly, and Peter England, focusing on consumer-centric product innovation to stay ahead of market trends. ABLBL has successfully expanded into the innerwear and athleisure markets with Van Heusen and enhanced its portfolio through partnerships with American Eagle and Reebok. The transition of Reebok under its management has led to an expansion of its retail presence, alongside the launch of a revitalised website and marketplace operations. Simon Carter remains a key player, contributing to the brand's creative offerings.
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Company facts compiled from public sources and last refreshed 9 September 2026. Details change; treat the company’s own site as the authority.